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Rory Sutherland

👤 Person
1034 total appearances

Appearances Over Time

Podcast Appearances

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

And that leads to, I think, a kind of absurdity, which is that one piece written about this is it's not actually intergenerational inequality that's the problem.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

And that leads to, I think, a kind of absurdity, which is that one piece written about this is it's not actually intergenerational inequality that's the problem.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

And that leads to, I think, a kind of absurdity, which is that one piece written about this is it's not actually intergenerational inequality that's the problem.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

It's going to be intragenerational inequality when people start inheriting houses or not inheriting houses, because you can literally have the situation where you can work incredibly hard for 30 years and reach a position of some eminence in a business or in an institution.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

It's going to be intragenerational inequality when people start inheriting houses or not inheriting houses, because you can literally have the situation where you can work incredibly hard for 30 years and reach a position of some eminence in a business or in an institution.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

It's going to be intragenerational inequality when people start inheriting houses or not inheriting houses, because you can literally have the situation where you can work incredibly hard for 30 years and reach a position of some eminence in a business or in an institution.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

And because your parents happen to live in an area of low house prices or didn't own a house at all, you're still living somewhere crap. Whereas your underlings, you know, whose parents lived in Surbiton or Kensington or whatever it may be, okay, are basically swanning around in palaces going on cruises all the time.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

And because your parents happen to live in an area of low house prices or didn't own a house at all, you're still living somewhere crap. Whereas your underlings, you know, whose parents lived in Surbiton or Kensington or whatever it may be, okay, are basically swanning around in palaces going on cruises all the time.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

And because your parents happen to live in an area of low house prices or didn't own a house at all, you're still living somewhere crap. Whereas your underlings, you know, whose parents lived in Surbiton or Kensington or whatever it may be, okay, are basically swanning around in palaces going on cruises all the time.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

And that does strike me as a fundamental flaw that we've created this system where unearned income, which is not really particularly meritocratic, or inherited income, is treated incredibly generously, whereas earned income, I think the top... If I'm right, is it the top... 5% of taxpayers pay 50% or 60% of all income tax. So in America, it may be the same here too. Probably the same here.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

And that does strike me as a fundamental flaw that we've created this system where unearned income, which is not really particularly meritocratic, or inherited income, is treated incredibly generously, whereas earned income, I think the top... If I'm right, is it the top... 5% of taxpayers pay 50% or 60% of all income tax. So in America, it may be the same here too. Probably the same here.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

And that does strike me as a fundamental flaw that we've created this system where unearned income, which is not really particularly meritocratic, or inherited income, is treated incredibly generously, whereas earned income, I think the top... If I'm right, is it the top... 5% of taxpayers pay 50% or 60% of all income tax. So in America, it may be the same here too. Probably the same here.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

I mean, that's, by the way, it's a kind of statistical artifact. You generally, you usually find those power law effects. So it's not quite as weird as it sounds. But nonetheless, that is quite weird when you think about it. Now, one thing I thought was extraordinarily interesting as an idea is, You know that chap who wrote The Trading Game? Gary Stevenson. Gary Stevenson.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

I mean, that's, by the way, it's a kind of statistical artifact. You generally, you usually find those power law effects. So it's not quite as weird as it sounds. But nonetheless, that is quite weird when you think about it. Now, one thing I thought was extraordinarily interesting as an idea is, You know that chap who wrote The Trading Game? Gary Stevenson. Gary Stevenson.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

I mean, that's, by the way, it's a kind of statistical artifact. You generally, you usually find those power law effects. So it's not quite as weird as it sounds. But nonetheless, that is quite weird when you think about it. Now, one thing I thought was extraordinarily interesting as an idea is, You know that chap who wrote The Trading Game? Gary Stevenson. Gary Stevenson.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

He makes a very valid point, whatever else you think, which is that nearly all economic models use single representative agents to populate the models, which is they assume that the person whom they're trying to optimize for is an average of everybody. And as a consequence, inequality doesn't feature in those models because you're simply dealing with an average.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

He makes a very valid point, whatever else you think, which is that nearly all economic models use single representative agents to populate the models, which is they assume that the person whom they're trying to optimize for is an average of everybody. And as a consequence, inequality doesn't feature in those models because you're simply dealing with an average.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

He makes a very valid point, whatever else you think, which is that nearly all economic models use single representative agents to populate the models, which is they assume that the person whom they're trying to optimize for is an average of everybody. And as a consequence, inequality doesn't feature in those models because you're simply dealing with an average.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

And so if Bill Gates walks into a football stadium, everybody in the football stadium is actually a millionaire suddenly on average. It's simply not a reliable thing to do.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

And so if Bill Gates walks into a football stadium, everybody in the football stadium is actually a millionaire suddenly on average. It's simply not a reliable thing to do.