Rory Sutherland

I mean, Buffett, okay, you're quite rightly a hero.

He was obsessed with the quality of the management of companies with whom he invested, wasn't he?

He was obsessed with personal factors.

In other words, by looking at their consistency.

Consistency.

What is this company, the Canadian company, Telecoms?

And if you can frame things... It's also much more likely to be scarce.

Yes.

The rarer you get, generally.

Having a cottage on a lake on which yours is the only cottage is the kind of gold standard for Canadian property.

That would be the dream.

You have a lot of lakes.

Yes.

I'd always heard that as a kind of...

Well, I met someone you missed interview, by the way, called Philip K. Howard.

who's written various books called Life Without Lawyers.

He's just written a book which is coming out right now called, I think it's Can Do, which is restoring the spirit of American can do.

And he argues that a large part of economic decline and social malaise

has come from the over-intrusion of law and regulation into practices which should properly be left to subjective human judgment.

That we've created a culture where people are so afraid of making a subjective decision