Rory Sutherland

And so if Bill Gates walks into a football stadium, everybody in the football stadium is actually a millionaire suddenly on average. It's simply not a reliable thing to do.

And one of the things that strikes me as genuinely horrific is the extent to which I think the tax system is kind of garantophilic in that, you know, there are huge, huge concessions in terms of pensions that are given out, huge concessions in terms of inherited property, huge concessions in terms of capital gains and existing property.

And one of the things that strikes me as genuinely horrific is the extent to which I think the tax system is kind of garantophilic in that, you know, there are huge, huge concessions in terms of pensions that are given out, huge concessions in terms of inherited property, huge concessions in terms of capital gains and existing property.

And one of the things that strikes me as genuinely horrific is the extent to which I think the tax system is kind of garantophilic in that, you know, there are huge, huge concessions in terms of pensions that are given out, huge concessions in terms of inherited property, huge concessions in terms of capital gains and existing property.

You also get this utter absurdity, which fascinates me, which is that, um, there are four-bedroom houses which have one or two pensioners knocking around in them. Nothing wrong with that, you might argue, except those pensioners are often skint. OK, now it's a weird kind of way of being a millionaire that you live in a massive house that you don't entirely need.

You also get this utter absurdity, which fascinates me, which is that, um, there are four-bedroom houses which have one or two pensioners knocking around in them. Nothing wrong with that, you might argue, except those pensioners are often skint. OK, now it's a weird kind of way of being a millionaire that you live in a massive house that you don't entirely need.

You also get this utter absurdity, which fascinates me, which is that, um, there are four-bedroom houses which have one or two pensioners knocking around in them. Nothing wrong with that, you might argue, except those pensioners are often skint. OK, now it's a weird kind of way of being a millionaire that you live in a massive house that you don't entirely need.

Now, if you simply saved a hell of a lot of money and you just like living in a big fuck off house, well, you can argue that's kind of, you know, you're entitled to that. But you literally get people living in these extraordinary houses who are, you know, going to Lidl and worried about the price of lemons. Yeah. Okay. Pretty weird.

Now, if you simply saved a hell of a lot of money and you just like living in a big fuck off house, well, you can argue that's kind of, you know, you're entitled to that. But you literally get people living in these extraordinary houses who are, you know, going to Lidl and worried about the price of lemons. Yeah. Okay. Pretty weird.

Now, if you simply saved a hell of a lot of money and you just like living in a big fuck off house, well, you can argue that's kind of, you know, you're entitled to that. But you literally get people living in these extraordinary houses who are, you know, going to Lidl and worried about the price of lemons. Yeah. Okay. Pretty weird.

If someone told you when you were a kid, you're going to be a millionaire one day, but you're going to be really worried about where you buy lemons. You'd think, this is a pretty weird world. I mean, one great idea, Roger L. Martin's idea is that you should, at the moment, you get your first 10,000 or whatever it is of your annual salary is tax-free every year. Roger L. Martin, a Canadian...

If someone told you when you were a kid, you're going to be a millionaire one day, but you're going to be really worried about where you buy lemons. You'd think, this is a pretty weird world. I mean, one great idea, Roger L. Martin's idea is that you should, at the moment, you get your first 10,000 or whatever it is of your annual salary is tax-free every year. Roger L. Martin, a Canadian...

If someone told you when you were a kid, you're going to be a millionaire one day, but you're going to be really worried about where you buy lemons. You'd think, this is a pretty weird world. I mean, one great idea, Roger L. Martin's idea is that you should, at the moment, you get your first 10,000 or whatever it is of your annual salary is tax-free every year. Roger L. Martin, a Canadian...

proposed that that should be a lifetime tax allowance.

proposed that that should be a lifetime tax allowance.

proposed that that should be a lifetime tax allowance.

So the first 250,000 Canadian dollars you earn in your life is tax-free, after which the tax system kicks in. Now, that would be extraordinarily beneficial to younger people who need the money more and who could build up some... Actually, you don't need that much in the way of savings. I mean, one of the interesting things about the benefits to wealth is that there are inflection points.

So the first 250,000 Canadian dollars you earn in your life is tax-free, after which the tax system kicks in. Now, that would be extraordinarily beneficial to younger people who need the money more and who could build up some... Actually, you don't need that much in the way of savings. I mean, one of the interesting things about the benefits to wealth is that there are inflection points.

So the first 250,000 Canadian dollars you earn in your life is tax-free, after which the tax system kicks in. Now, that would be extraordinarily beneficial to younger people who need the money more and who could build up some... Actually, you don't need that much in the way of savings. I mean, one of the interesting things about the benefits to wealth is that there are inflection points.

First house deposit. Well, actually, having £5,000 you can call on in a crisis is a really, really big difference. It fundamentally changes what people can do. Very interesting thing. When I first went to America, I was, I think I was 29, roughly. And I remember thinking, I'm glad I never came here when I was skint.