Rory Sutherland

The number one thing is if you allow this kind of goal-seeking, tool-using piece of software, especially with 1.5 million of its closest psychotic friends, access to your shit, bad stuff will happen.

Don't allow it access to your stuff.

I mean, one of the reasons I was slow to get online is I actually wanted to get a separate Mac Mini.

I didn't want to put it on my stuff.

I'm terrified, right?

Because I'm not security savvy enough to make sure I know what's going on.

It's just going to be the worst of us online.

It's going to be great.

Don't worry, Harry.

You just got to accept the rough with the smooth.

I keep hearing people saying, you will say to your AI, find me a skiing holiday, and it will provide you with a perfect skiing holiday.

And I keep saying, people don't decide like that.

When you allow tech bros too much power over decision making, along with their running dog lackeys in kind of management consultancy, you're optimizing for something which may be very, very distant from what your real world customers really care about.

Actually, it's not advertising.

It's marketing and it's customer experience.

What's the difference between marketing and advertising?

Advertising is a subordinate part of marketing.

And do you think we're looking for efficiency in the wrong place?

We usually do.

And so you focus too heavily on cost reduction and too little on value creation.