Rory Sutherland

I think a large part of it comes down to...

We must be able to dig out the original content, presumably.

Yeah.

What was it?

It was your podcast number 47 or something, was it?

Oh, fabulous.

And podcasting is extraordinary.

I've been following Farnham Street devotedly.

I appreciate that.

And it's always, always interesting.

Very, very interesting.

I mean, the whole question of the decision sciences is, I think, at the moment, completely critical.

And actually, by the way, it'll be very, very interesting with AI.

Because I keep hearing people saying, you will say to your AI, find me a skiing holiday, and it will provide you with a perfect skiing holiday.

And I keep saying, people don't decide like that.

At the very least, you'll have to show them three or four or five skiing holidays from which they choose.

Because we can't really choose in the absence of comparison.

Do you see what I mean?

It's a sort of freakish element of free market capitalism, which is we can only like something if we choose it in preference to something else.

Well, among real estate agents, there's apparently a kind of little bit of a trick, which is you always, before you show someone the house you want to sell them, you show them a less appropriate house, ideally that's slightly more expensive, say, so that when they see the house that you want to sell them,