Rory Sutherland

Super cheap.

So it's super cheap.

I mean, compared to going to the cinema where it's $10 per entertainment hour, more if you buy popcorn.

So it's quite an interesting metric.

I mean, one of the things that used to make me really annoyed in Britain was when rich people got really snarky about poor people having large televisions.

And I said, look, if you haven't got much money, TV as a source of long-term entertainment is spectacularly cheap.

So having a really good television on which to enjoy it, because you're not going to go Porsche racing at the weekend.

You're not going to be there effectively going to Glyndebourne or popping up to the bloody Metropolitan Opera.

Therefore, having a really large television is a perfectly rational decision.

Jeffrey Miller is fundamentally right that a lot of what we're doing is to advertise ourselves to other people.

And The Mating Mind and Spent, two books I think you really should read because they're extremely good.

A third book by my compatriot Will Storr, The Status Game, which you must know.

Have you ever read it?

Fantastic.

I've heard of it.

And I have to admit, the only caveat I give to reading these books, a bit like reading

the selfish gene is when you read them, you are at, you know, if you're someone of any kind of sensitivity, you are at risk of experiencing depressive episodes after reading them because not because they're not true, but because they are.

And you go, God, you know, am I really that shallow?

You know, I do things because they feel good.

I explain why I do them.