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Rory Sutherland

๐Ÿ‘ค Speaker
2934 total appearances

Appearances Over Time

Podcast Appearances

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

Willow, Zillow, sorry, or Rightmove in the UK or whatever it is.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

What's the Canadian equivalent?

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

I don't even know.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

Cabins.com or whatever.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

Okay, realtor.com.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

Exactly.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

You go on one of those things.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

You choose the house you want.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

You look at it.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

You then look at the house, get a survey done, buy the house.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

We assume that this is a purely transactional exchange.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

Maybe in a rational world, that's exactly what it would be.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

But for one thing, actually, someone who's invested 15 years in doing up a house probably cares about what the person buying it is going to do to the house.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

So my parents-in-law, for example, are fanatical gardeners.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

Don't get into this.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

Seriously, get into something like crack.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

I don't think we have.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

We have no worry that I'm going to.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

Don't worry, you're going to become an enthusiastic.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

Good, good, good.