Rory Sutherland

Okay, go on.

Some of those things, by the way, weirdly, you can resell them for more than the purchase price.

Because in some cases, the Kelly bag, for example, they won't sell it to you until you've been a fairly reliable customer of theirs for some time.

And therefore, the price on eBay is higher than the price they charge in the store.

So, by the way, it's complicated.

But Veblen goods, effectively, a large proportion of goods depend for their value on being perceived to be expensive.

So what goes into that, though?

Because they were a little guilty of it to a degree.

No, but they were talking about the store and the service and the lighting.

My wife just came back from somewhere where there was quite a nice nightdress in Harrods, I think it was in London, which was 1,800 pounds.

Okay.

Now, you have to remember that there are quite a lot of goods where the purpose of the good emotionally is to say, well, let's take the end line.

I often think there's a lot of hidden truth in advertising end lines.

The L'Oreal end line, because I'm worth it.

Some part of that is the person advertising to themself.

So, you know, when you drive around in your brand new blinged up Tesla, albeit slightly keyed, okay, you're not actually doing it to pick up chicks.

I mean, maybe you are.

I have no idea what you do in your private time.

Okay.

But let's say you bought a bright red sports car.