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Rory Sutherland

๐Ÿ‘ค Speaker
2264 total appearances

Appearances Over Time

Podcast Appearances

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

You have to... I guess it depends on how you frame it, right?

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

I agree.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

All Collier said is, look, this is inordinately more complicated.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

It is.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

One of the things he said is the right, for example, of recent immigrants to family reunification is a bit dubious because you're giving someone a right which the native population do not have.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

So I can't pick five Canadians and get them British citizenship.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

And also, it should be decided by someone other than human rights lawyers.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

Oh, yeah, definitely.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

I would probably agree.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

Because, you know, fundamentally, as a branch of the law, that is not a partial law.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

Because human rights lawyers, you know that great phrase, is it Sinclair Lewis or someone, which is, it is difficult to get someone to disbelieve something when their salary is dependent on believing it.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

And just as management consultants have a huge incentive to sell in digital transformation programs to their clients, and therefore we have a culture in business which more or less doesn't assume that any money spent on tech

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

is money well spent?

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

They don't look at the opportunity cost.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

Should we have a better call sector?

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

And it's the same thing.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

A human rights lawyer, it is in their interests for human rights to capture a greater and greater part of public discourse at the expense of democratic bodies.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

And consequently, it's, you know, you're not really in the dispensation of justice.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

You're in the amplification of grievance business.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

It's very different.