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Rory Sutherland

๐Ÿ‘ค Speaker
2264 total appearances

Appearances Over Time

Podcast Appearances

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

Oh, and well, because that is, that, you know, normal people are described as far-right.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

So in other words, if you literally take an opinion which may be held, by the way, from my own personal standpoint, I'm pretty benignly disposed to immigration within reason.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

However, I also believe in democracy.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

And if a significant proportion of the population disagrees with me, I owe it to them to hear them out because their circumstances are different to my own.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

You know, I might be beneficially

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

You know, one of the slightly annoying things is people who are very rich people who are pro-immigration because they say their Polish housekeeper is wonderful.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

Well, that is an experience of immigration, which is not shared perhaps by any means by the other 98% of people.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

I'm conscious of the fact that depending on where you are, you see the world differently.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

That's inevitable.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

And the job of a democracy is to accept the majority opinion even when it goes against your own.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

And so...

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

And describing and vilifying an opinion which is held by a fairly large swathe of the population, regardless, by the way, the rights and wrongs of the whole thing, I'm not even getting into this now.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

It's deeply dangerous because people go, well, if that makes me far right, it looks like I'm far right.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

I mean, insulting, calling people deplorables is a terrible, terrible way of getting deplorables to gang up against you.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

And then people don't speak up.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

Like give an example on this debate, which changed my mind a bit.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

A very, very good Oxford economist called Paul Collier wrote this economically balanced assessment of general migration and pointed out that on both sides of what you might call the balance sheet, it was immeasurably more complicated.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

For example, if Nigeria trains doctors who then immediately hoof it to the United States,

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

How is that possibly a good thing overall in that a poor country trains doctors who move to a rich country which arguably has enough doctors from a country which doesn't have enough?

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

That's not, you know...