Rory Sutherland

By the way, Johnny Gunther, okay, I tend to buy – and this might actually apply to electric cars as well –

Always a good reason to buy Korean stuff.

Do you know why?

Why?

Because they're going to do that anyway.

The Koreans are going to make fantastic tech and fantastic cars, regardless of the profit motive.

Do you know why?

To wind up the Japanese.

So they've got two motivations, okay?

Other people are just trying to make money.

I love it.

Deep down, do you know why the largest Episcopalian church in the world is in Seoul?

No.

All right?

This is really fascinating.

I'm going to Seoul for the first time.

I've never been.

But the last four presidents of Korea have been variously like Catholic, Presbyterian,

Now, before the Japanese invasion, Christianity was a tiny niche missionary religion in Korea.

When the Japanese invaded, the tiny Christian population refused to acknowledge the divinity of the emperor, and some of them were martyred for refusing to effectively pay due respect to the divinity of the Japanese emperor, and therefore it became the patriotic religion.