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Rory Sutherland

๐Ÿ‘ค Speaker
2934 total appearances

Appearances Over Time

Podcast Appearances

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

And therefore, regulating for the universal, when in fact, the great evolutionary gift of the human brain is adapting to context.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

is inherently, lawyers love it, of course, because they make money out of this.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

Arguably, the legal system, particularly in the United States, has strayed into all kinds of areas which were once settled by two humans amicably discussing something.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

And possibly finding a creative resolution to the trade-off that's replaced by, effectively, we will take this to a legal decision.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

And that starts to infect, particularly because there's no tort law reform in the US.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

And that's partly because, I was told yesterday, trial lawyers are just donors to the Democratic Party because they resist any kind of tort law reform.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

This has led to things that should be solved through our evolved human talent for conflict resolution being solved through a totally inappropriate application of legal structures to a situation which is, in many cases, not really adequately captured by law or where a legal decision is made which makes perfect sense within one setting

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

but which sets a precedent which leads to ludicrous second-order consequences.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

So, for example, if you accept the fact that a, I think has happened in one of Philip K. Howard's cases, someone demanded that trees were dropped down in their streets because one of their grandchildren was allergic to the nut that came off the tree.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

The argument would be that if you accept that, which may seem kind-hearted and generous within that particular frame of reference, ultimately you've opened up the path to widespread deforestation because nobody can grow a tree anywhere to which anybody could claim to be allergic.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

There was an interesting case in England where someone broke into a theme park or some park of some kind

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

And then, while drunk, dove into a pond, which wasn't very deep, and hurt themselves.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

And then sued.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

And warned.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

In the lower courts, they said there should have been a notice warning of the shallow water because you could reasonably anticipate this problem.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

And then it went up to the high, whatever it was, the law lords at the time.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

And they said, if you took this ruling to its natural consequences, you would have no lakes.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

You know, you would have no swimming, you would have no swings, you'd have no playgrounds because everything would have to be girt around with warnings about every possible anticipated negative consequence that could arise from this part of the environment.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

And so what happens is that you've created a kind of idea, I suppose, where the legal solution has become the default.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

when it should, in fact, be the last resort.