Rory Sutherland

Because human rights lawyers, you know that great phrase, is it Sinclair Lewis or someone, which is, it is difficult to get someone to disbelieve something when their salary is dependent on believing it.

And just as management consultants have a huge incentive to sell in digital transformation programs to their clients, and therefore we have a culture in business which more or less doesn't assume that any money spent on tech

is money well spent?

They don't look at the opportunity cost.

Should we have a better call sector?

And it's the same thing.

A human rights lawyer, it is in their interests for human rights to capture a greater and greater part of public discourse at the expense of democratic bodies.

And consequently, it's, you know, you're not really in the dispensation of justice.

You're in the amplification of grievance business.

It's very different.

Okay, go on.

Some of those things, by the way, weirdly, you can resell them for more than the purchase price.

Because in some cases, the Kelly bag, for example, they won't sell it to you until you've been a fairly reliable customer of theirs for some time.

And therefore, the price on eBay is higher than the price they charge in the store.

So, by the way, it's complicated.

But Veblen goods, effectively, a large proportion of goods depend for their value on being perceived to be expensive.

So what goes into that, though?

Because they were a little guilty of it to a degree.

No, but they were talking about the store and the service and the lighting.

My wife just came back from somewhere where there was quite a nice nightdress in Harrods, I think it was in London, which was 1,800 pounds.