Rory Sutherland

Now, if you look at it from the mindset of a game theorist, okay, if you're a volume car maker... Electrification is goddamn terrifying. It's Clay Christensen and the innovator's dilemma because you've got this huge sunk cost in both expertise and plant in producing internal combustion engine cars. You have this incredible engineering heritage.

Now, if you look at it from the mindset of a game theorist, okay, if you're a volume car maker... Electrification is goddamn terrifying. It's Clay Christensen and the innovator's dilemma because you've got this huge sunk cost in both expertise and plant in producing internal combustion engine cars. You have this incredible engineering heritage.

which, you know, don't get me wrong, I love that stuff. I love steam trains, OK? I love red telephone boxes. I love driving gloves, E-types, you know, girls from Lucy Clayton being taught how to get in and out of an E-type without showing your pants, OK, which apparently was something that finishing schools taught in the 1960s. All of that heritage is wonderful.

which, you know, don't get me wrong, I love that stuff. I love steam trains, OK? I love red telephone boxes. I love driving gloves, E-types, you know, girls from Lucy Clayton being taught how to get in and out of an E-type without showing your pants, OK, which apparently was something that finishing schools taught in the 1960s. All of that heritage is wonderful.

which, you know, don't get me wrong, I love that stuff. I love steam trains, OK? I love red telephone boxes. I love driving gloves, E-types, you know, girls from Lucy Clayton being taught how to get in and out of an E-type without showing your pants, OK, which apparently was something that finishing schools taught in the 1960s. All of that heritage is wonderful.

But when technology comes in, I mean...

But when technology comes in, I mean...

But when technology comes in, I mean...

okay blackberry purists okay this is this is you know this is a kind of rim moment where electrification fundamentally changes what it means to be a great car because probably reliability assuming the software doesn't go wonky is going to be pretty damn good okay now i i recently had a bit of an issue where somebody said electric cars are expensive and i kind of went well

okay blackberry purists okay this is this is you know this is a kind of rim moment where electrification fundamentally changes what it means to be a great car because probably reliability assuming the software doesn't go wonky is going to be pretty damn good okay now i i recently had a bit of an issue where somebody said electric cars are expensive and i kind of went well

okay blackberry purists okay this is this is you know this is a kind of rim moment where electrification fundamentally changes what it means to be a great car because probably reliability assuming the software doesn't go wonky is going to be pretty damn good okay now i i recently had a bit of an issue where somebody said electric cars are expensive and i kind of went well

It kind of depends, doesn't it? Because an electric Skoda will be more expensive currently than a petrol Skoda. But in performance and quietness and driving dynamics and efficiency, the electric Skoda is probably more akin to a petrol Audi than it is to a petrol Skoda.

It kind of depends, doesn't it? Because an electric Skoda will be more expensive currently than a petrol Skoda. But in performance and quietness and driving dynamics and efficiency, the electric Skoda is probably more akin to a petrol Audi than it is to a petrol Skoda.

It kind of depends, doesn't it? Because an electric Skoda will be more expensive currently than a petrol Skoda. But in performance and quietness and driving dynamics and efficiency, the electric Skoda is probably more akin to a petrol Audi than it is to a petrol Skoda.

And the guy I met who's the kind of electric car guru at Wired magazine was asking this very same question, which is, OK, you've got a bunch of engineers. You've got a bunch of, you know, if you think about it, the people who hated Dylan going electronic were folk people. I'd rather like folk music, but it doesn't really exist anymore, does it? Okay?

And the guy I met who's the kind of electric car guru at Wired magazine was asking this very same question, which is, OK, you've got a bunch of engineers. You've got a bunch of, you know, if you think about it, the people who hated Dylan going electronic were folk people. I'd rather like folk music, but it doesn't really exist anymore, does it? Okay?

And the guy I met who's the kind of electric car guru at Wired magazine was asking this very same question, which is, OK, you've got a bunch of engineers. You've got a bunch of, you know, if you think about it, the people who hated Dylan going electronic were folk people. I'd rather like folk music, but it doesn't really exist anymore, does it? Okay?

I mean, you get the odd little... So he saw the writing on the wall, but got shouted at for having been ahead of the curve. Dylan had seen the writing on the wall and decided, okay. And someone shouts Judas at him. I don't believe you. Play it fucking loud, as he replies. Now, you might argue that Jango has had a bit of a Dylan moment.

I mean, you get the odd little... So he saw the writing on the wall, but got shouted at for having been ahead of the curve. Dylan had seen the writing on the wall and decided, okay. And someone shouts Judas at him. I don't believe you. Play it fucking loud, as he replies. Now, you might argue that Jango has had a bit of a Dylan moment.

I mean, you get the odd little... So he saw the writing on the wall, but got shouted at for having been ahead of the curve. Dylan had seen the writing on the wall and decided, okay. And someone shouts Judas at him. I don't believe you. Play it fucking loud, as he replies. Now, you might argue that Jango has had a bit of a Dylan moment.