Rory Sutherland

which is, look, the things that made us great at Le Mans or in the age of Mike Hawthorne, fundamentally, what the hell is a car in 2030, 2040, when pretty much any car can deliver all the performance and indeed the quietness that a normal driver would hope for? Okay. And the Wired guy asked the question, is it going to be all about interiors? Is it going to be all about design?

which is, look, the things that made us great at Le Mans or in the age of Mike Hawthorne, fundamentally, what the hell is a car in 2030, 2040, when pretty much any car can deliver all the performance and indeed the quietness that a normal driver would hope for? Okay. And the Wired guy asked the question, is it going to be all about interiors? Is it going to be all about design?

which is, look, the things that made us great at Le Mans or in the age of Mike Hawthorne, fundamentally, what the hell is a car in 2030, 2040, when pretty much any car can deliver all the performance and indeed the quietness that a normal driver would hope for? Okay. And the Wired guy asked the question, is it going to be all about interiors? Is it going to be all about design?

Because, okay, a very simple, tough question for Jaguar Land Rover is we've got Chinese competition. We're never going to kind of undercut them. given labor costs, all the other costs that apply. How on earth do we carve out a niche for ourselves in this new future? Now, for a small car manufacturer and a small volume manufacturer, Jaguar's making about 60,000 a year, okay?

Because, okay, a very simple, tough question for Jaguar Land Rover is we've got Chinese competition. We're never going to kind of undercut them. given labor costs, all the other costs that apply. How on earth do we carve out a niche for ourselves in this new future? Now, for a small car manufacturer and a small volume manufacturer, Jaguar's making about 60,000 a year, okay?

Because, okay, a very simple, tough question for Jaguar Land Rover is we've got Chinese competition. We're never going to kind of undercut them. given labor costs, all the other costs that apply. How on earth do we carve out a niche for ourselves in this new future? Now, for a small car manufacturer and a small volume manufacturer, Jaguar's making about 60,000 a year, okay?

They do have one advantage, which is they can completely pivot and start all over again. Whereas a large volume car maker has to manage this incredibly painful transition. Complex supply chain, et cetera, et cetera. I mean, you know, there's a whole German, you know, Wittelstadt, you know, which supplies, you know, fan belts and weird bits. All of that goes. Because, I mean...

They do have one advantage, which is they can completely pivot and start all over again. Whereas a large volume car maker has to manage this incredibly painful transition. Complex supply chain, et cetera, et cetera. I mean, you know, there's a whole German, you know, Wittelstadt, you know, which supplies, you know, fan belts and weird bits. All of that goes. Because, I mean...

They do have one advantage, which is they can completely pivot and start all over again. Whereas a large volume car maker has to manage this incredibly painful transition. Complex supply chain, et cetera, et cetera. I mean, you know, there's a whole German, you know, Wittelstadt, you know, which supplies, you know, fan belts and weird bits. All of that goes. Because, I mean...

This is one thing, by the way, which I think we ought to say about electric cars, which I think is missed by a lot of people, which is that if you look at a petrol engine, which is, you know, it's a cathedral, it's a magnificent achievement, a really advanced, you know, petrol engine.

This is one thing, by the way, which I think we ought to say about electric cars, which I think is missed by a lot of people, which is that if you look at a petrol engine, which is, you know, it's a cathedral, it's a magnificent achievement, a really advanced, you know, petrol engine.

This is one thing, by the way, which I think we ought to say about electric cars, which I think is missed by a lot of people, which is that if you look at a petrol engine, which is, you know, it's a cathedral, it's a magnificent achievement, a really advanced, you know, petrol engine.

All of those things that move and rattle and bump and filter things and need to be replaced and the gearbox and all that stuff, all of those things exist for only one reason, which is to rotate a shaft to provide forward movement. Okay.

All of those things that move and rattle and bump and filter things and need to be replaced and the gearbox and all that stuff, all of those things exist for only one reason, which is to rotate a shaft to provide forward movement. Okay.

All of those things that move and rattle and bump and filter things and need to be replaced and the gearbox and all that stuff, all of those things exist for only one reason, which is to rotate a shaft to provide forward movement. Okay.

Now, I'm Team Faraday here because the way an electric motor works is you put electricity in, it rotates, which explains why, with the possible exception of your lawnmower, every single rotating, moving thing in your house uses electricity as the motive power, not petrol. OK, you know, there is a wonderful advertisement, by the way, which was done, I think, for I think it was either Renault.

Now, I'm Team Faraday here because the way an electric motor works is you put electricity in, it rotates, which explains why, with the possible exception of your lawnmower, every single rotating, moving thing in your house uses electricity as the motive power, not petrol. OK, you know, there is a wonderful advertisement, by the way, which was done, I think, for I think it was either Renault.

Now, I'm Team Faraday here because the way an electric motor works is you put electricity in, it rotates, which explains why, with the possible exception of your lawnmower, every single rotating, moving thing in your house uses electricity as the motive power, not petrol. OK, you know, there is a wonderful advertisement, by the way, which was done, I think, for I think it was either Renault.

I think it was the Renault, the first electric Renault, which is equivalent to the Nissan Leaf, where they simply showed someone getting up in the morning and what would have been their electric toothbrush was actually powered by a little gasoline engine.

I think it was the Renault, the first electric Renault, which is equivalent to the Nissan Leaf, where they simply showed someone getting up in the morning and what would have been their electric toothbrush was actually powered by a little gasoline engine.