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Rory Sutherland

๐Ÿ‘ค Speaker
2264 total appearances

Appearances Over Time

Podcast Appearances

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

I think it was the Renault, the first electric Renault, which is equivalent to the Nissan Leaf, where they simply showed someone getting up in the morning and what would have been their electric toothbrush was actually powered by a little gasoline engine.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

They shaved and there was sort of fumes coming out of their razor. That's very good. OK, and it made that very simple point that nearly everything else in your life has gone electric. It was only a matter of time before battery technology, driven actually probably by the mobile phone industry, made this possible for the car.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

They shaved and there was sort of fumes coming out of their razor. That's very good. OK, and it made that very simple point that nearly everything else in your life has gone electric. It was only a matter of time before battery technology, driven actually probably by the mobile phone industry, made this possible for the car.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

They shaved and there was sort of fumes coming out of their razor. That's very good. OK, and it made that very simple point that nearly everything else in your life has gone electric. It was only a matter of time before battery technology, driven actually probably by the mobile phone industry, made this possible for the car.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

I mean, by the way, Henry Ford and Edison worked together on an electric car.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

I mean, by the way, Henry Ford and Edison worked together on an electric car.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

I mean, by the way, Henry Ford and Edison worked together on an electric car.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

Do you notice, by the way, when you go back up north, that northerners have nicer cars than southerners do? Why do you think that is? Their houses are less expensive. Right.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

Do you notice, by the way, when you go back up north, that northerners have nicer cars than southerners do? Why do you think that is? Their houses are less expensive. Right.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

Do you notice, by the way, when you go back up north, that northerners have nicer cars than southerners do? Why do you think that is? Their houses are less expensive. Right.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

You get this extraordinary phenomenon in London, which really depresses me, which, and I've known people like this, who literally have a 1.2 million pound house and a thousand pound car. Fiat Cinquecento or something. It pains the, I mean, come on, you know, I mean, the car is a much greater thing than the house is looked as a piece of technology. Okay.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

You get this extraordinary phenomenon in London, which really depresses me, which, and I've known people like this, who literally have a 1.2 million pound house and a thousand pound car. Fiat Cinquecento or something. It pains the, I mean, come on, you know, I mean, the car is a much greater thing than the house is looked as a piece of technology. Okay.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

You get this extraordinary phenomenon in London, which really depresses me, which, and I've known people like this, who literally have a 1.2 million pound house and a thousand pound car. Fiat Cinquecento or something. It pains the, I mean, come on, you know, I mean, the car is a much greater thing than the house is looked as a piece of technology. Okay.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

You know, are you a car fan or are you one of these weird people who just like young people, Ubers around the place?

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

You know, are you a car fan or are you one of these weird people who just like young people, Ubers around the place?

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

You know, are you a car fan or are you one of these weird people who just like young people, Ubers around the place?

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

You just need it to fit in. Correct.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

You just need it to fit in. Correct.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

You just need it to fit in. Correct.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

There's a Ford F350. I think it might be a 450, isn't there, as well?