Rory Sutherland

There's a Ford F350. I think it might be a 450, isn't there, as well?

There's a Ford F350. I think it might be a 450, isn't there, as well?

Yeah, what you're doing there is the old consulting trick of you define the doorman in terms that make him most amenable to automation. So you basically go function of doorman, opening door, replace the doorman with an infrared automatic door mechanism, lay claim to the savings, but an awful lot of consulting activity.

Yeah, what you're doing there is the old consulting trick of you define the doorman in terms that make him most amenable to automation. So you basically go function of doorman, opening door, replace the doorman with an infrared automatic door mechanism, lay claim to the savings, but an awful lot of consulting activity.

Yeah, what you're doing there is the old consulting trick of you define the doorman in terms that make him most amenable to automation. So you basically go function of doorman, opening door, replace the doorman with an infrared automatic door mechanism, lay claim to the savings, but an awful lot of consulting activity.

Do you know management consulting firms engage in this thing which is called gainsharing? Now, I cannot believe that anyone in a company would sign up to this agreement because it's appalling, where they effectively say, we will effectively define the costs we have saved you, and we want you to pay us a proportion of the cost savings which we identify.

Do you know management consulting firms engage in this thing which is called gainsharing? Now, I cannot believe that anyone in a company would sign up to this agreement because it's appalling, where they effectively say, we will effectively define the costs we have saved you, and we want you to pay us a proportion of the cost savings which we identify.

Do you know management consulting firms engage in this thing which is called gainsharing? Now, I cannot believe that anyone in a company would sign up to this agreement because it's appalling, where they effectively say, we will effectively define the costs we have saved you, and we want you to pay us a proportion of the cost savings which we identify.

But as Roger L. Martin says, any idiot can cut costs. The real skill comes in cutting costs without actually losing long-term revenue as a consequence. And so short term cost cutting is dangerously easy. This is where I come back to that point of we're too impatient to be intelligent, that intelligence and wisdom is slow, whereas seeming logic is fast.

But as Roger L. Martin says, any idiot can cut costs. The real skill comes in cutting costs without actually losing long-term revenue as a consequence. And so short term cost cutting is dangerously easy. This is where I come back to that point of we're too impatient to be intelligent, that intelligence and wisdom is slow, whereas seeming logic is fast.

But as Roger L. Martin says, any idiot can cut costs. The real skill comes in cutting costs without actually losing long-term revenue as a consequence. And so short term cost cutting is dangerously easy. This is where I come back to that point of we're too impatient to be intelligent, that intelligence and wisdom is slow, whereas seeming logic is fast.

You can seemingly logically replace the doorman with a automatic door opening device. What you're failing to notice is the other tacit and subtle human functions, which are dormant, which might be recognition, hailing taxis, also security, okay? You know, basically, you know, you don't want drunkards sleeping in your entrance to your hotel. And simply maintaining the status of the hotel, right?

You can seemingly logically replace the doorman with a automatic door opening device. What you're failing to notice is the other tacit and subtle human functions, which are dormant, which might be recognition, hailing taxis, also security, okay? You know, basically, you know, you don't want drunkards sleeping in your entrance to your hotel. And simply maintaining the status of the hotel, right?

You can seemingly logically replace the doorman with a automatic door opening device. What you're failing to notice is the other tacit and subtle human functions, which are dormant, which might be recognition, hailing taxis, also security, okay? You know, basically, you know, you don't want drunkards sleeping in your entrance to your hotel. And simply maintaining the status of the hotel, right?

That arriving at a hotel, which is notionally a five-star hotel, and kind of, you know, just being met with an automatic door. Even if it's a very fancy automatic door. Americans want a London hotel, okay? If you take American, or for that matter, Asian tourists, they want London to be a bit London-y with a guy in a top hat, okay?

That arriving at a hotel, which is notionally a five-star hotel, and kind of, you know, just being met with an automatic door. Even if it's a very fancy automatic door. Americans want a London hotel, okay? If you take American, or for that matter, Asian tourists, they want London to be a bit London-y with a guy in a top hat, okay?

That arriving at a hotel, which is notionally a five-star hotel, and kind of, you know, just being met with an automatic door. Even if it's a very fancy automatic door. Americans want a London hotel, okay? If you take American, or for that matter, Asian tourists, they want London to be a bit London-y with a guy in a top hat, okay?

A friend of mine booked some friends from Los Angeles in the Hempel Hotel. which was... I don't think it exists anymore. It was in Bayswater. But it was kind of like an LA hotel, which was in London W2. And they were gutted, these Los Angelinos. I mean, they were very cool people, right? But they said, if I come to London, I want horse brasses. I want hunting prints. Yeah. Okay. And so...

A friend of mine booked some friends from Los Angeles in the Hempel Hotel. which was... I don't think it exists anymore. It was in Bayswater. But it was kind of like an LA hotel, which was in London W2. And they were gutted, these Los Angelinos. I mean, they were very cool people, right? But they said, if I come to London, I want horse brasses. I want hunting prints. Yeah. Okay. And so...

A friend of mine booked some friends from Los Angeles in the Hempel Hotel. which was... I don't think it exists anymore. It was in Bayswater. But it was kind of like an LA hotel, which was in London W2. And they were gutted, these Los Angelinos. I mean, they were very cool people, right? But they said, if I come to London, I want horse brasses. I want hunting prints. Yeah. Okay. And so...