Rory Sutherland

That's when people leave a business and become an entrepreneur because they realize that there's no point in actually doing those kind of things within a business because if things do well, you get a pat on the back and a bonus. If things go badly, you lose your job.

That's when people leave a business and become an entrepreneur because they realize that there's no point in actually doing those kind of things within a business because if things do well, you get a pat on the back and a bonus. If things go badly, you lose your job.

That's when people leave a business and become an entrepreneur because they realize that there's no point in actually doing those kind of things within a business because if things do well, you get a pat on the back and a bonus. If things go badly, you lose your job.

I'm in a small minority of people who would argue that before you criticize what someone does, you've got to understand what they're trying to do. And they have been completely forthright about the fact they expect to lose all but 15% of their customers. All but 15% of their customers. Exactly, of their customers, by moving to a much more upmarket, expensive car on an electric platform.

I'm in a small minority of people who would argue that before you criticize what someone does, you've got to understand what they're trying to do. And they have been completely forthright about the fact they expect to lose all but 15% of their customers. All but 15% of their customers. Exactly, of their customers, by moving to a much more upmarket, expensive car on an electric platform.

I'm in a small minority of people who would argue that before you criticize what someone does, you've got to understand what they're trying to do. And they have been completely forthright about the fact they expect to lose all but 15% of their customers. All but 15% of their customers. Exactly, of their customers, by moving to a much more upmarket, expensive car on an electric platform.

Normally, what they did is anathema to anybody who loves what you might call brand maintenance and brand management. But by the way, they didn't change their name. They didn't call the car Zog. They still call it Jaguar. They still, contrary to rumors, have kept the leaping cat motif, etc. But what they've done is...

Normally, what they did is anathema to anybody who loves what you might call brand maintenance and brand management. But by the way, they didn't change their name. They didn't call the car Zog. They still call it Jaguar. They still, contrary to rumors, have kept the leaping cat motif, etc. But what they've done is...

Normally, what they did is anathema to anybody who loves what you might call brand maintenance and brand management. But by the way, they didn't change their name. They didn't call the car Zog. They still call it Jaguar. They still, contrary to rumors, have kept the leaping cat motif, etc. But what they've done is...

a very, very bold kind of, okay, in a sense, it's, look, bet the farm here, okay? Either we do this, we either succeed, in which case, great, or if we fail, to be honest, we were heading for disaster anyway, because you've got to be slightly careful. This is where, you know, okay, when Dylan went electronic, okay, someone shouted Judas.

a very, very bold kind of, okay, in a sense, it's, look, bet the farm here, okay? Either we do this, we either succeed, in which case, great, or if we fail, to be honest, we were heading for disaster anyway, because you've got to be slightly careful. This is where, you know, okay, when Dylan went electronic, okay, someone shouted Judas.

a very, very bold kind of, okay, in a sense, it's, look, bet the farm here, okay? Either we do this, we either succeed, in which case, great, or if we fail, to be honest, we were heading for disaster anyway, because you've got to be slightly careful. This is where, you know, okay, when Dylan went electronic, okay, someone shouted Judas.

The crowd in the Manchester Free Trade Hall absolutely hated it. Jaguar purists are going to hate anything By the way, I've had six Jags, by the way, so I'm a loyal Jag enthusiast. I love the brand. And in many ways, I love a lot of the heritage about that brand. But equally, I love red telephone boxes, but I don't think it should be the BT logo.

The crowd in the Manchester Free Trade Hall absolutely hated it. Jaguar purists are going to hate anything By the way, I've had six Jags, by the way, so I'm a loyal Jag enthusiast. I love the brand. And in many ways, I love a lot of the heritage about that brand. But equally, I love red telephone boxes, but I don't think it should be the BT logo.

The crowd in the Manchester Free Trade Hall absolutely hated it. Jaguar purists are going to hate anything By the way, I've had six Jags, by the way, so I'm a loyal Jag enthusiast. I love the brand. And in many ways, I love a lot of the heritage about that brand. But equally, I love red telephone boxes, but I don't think it should be the BT logo.

Okay, I love, you know, what is it, Giles Gilbert Scott's design for red telephone boxes, but I'm also cognizant of the fact that I don't make many calls from payphones anymore.

Okay, I love, you know, what is it, Giles Gilbert Scott's design for red telephone boxes, but I'm also cognizant of the fact that I don't make many calls from payphones anymore.

Okay, I love, you know, what is it, Giles Gilbert Scott's design for red telephone boxes, but I'm also cognizant of the fact that I don't make many calls from payphones anymore.

And I like Burberry Macs, but I'm also cognizant of the fact that because of various things like, you know, central heating and Uber, not many people wear Macintoshes anymore, you know, apart from Americans and flashers, in my experience. I was saying this the other day. Now, there are occasions where...

And I like Burberry Macs, but I'm also cognizant of the fact that because of various things like, you know, central heating and Uber, not many people wear Macintoshes anymore, you know, apart from Americans and flashers, in my experience. I was saying this the other day. Now, there are occasions where...