Rory Sutherland

Maybe £1,000 that night.

Could have been more, okay? But sins of omission are much less... Dogs that don't bark in the night are much, much less easy to identify than sins of commission, and we correspondingly get much less upset by them. And so... What you often end up doing is there are a lot of things like giving a soft toy to someone when you deliver their tumble dryer.

Could have been more, okay? But sins of omission are much less... Dogs that don't bark in the night are much, much less easy to identify than sins of commission, and we correspondingly get much less upset by them. And so... What you often end up doing is there are a lot of things like giving a soft toy to someone when you deliver their tumble dryer.

Could have been more, okay? But sins of omission are much less... Dogs that don't bark in the night are much, much less easy to identify than sins of commission, and we correspondingly get much less upset by them. And so... What you often end up doing is there are a lot of things like giving a soft toy to someone when you deliver their tumble dryer.

Can you imagine a world, I'd love this world, but I can't really imagine it, where someone goes, what, you mean you deliver things to people with kids and you don't give them some branded merch? Are you serious? What a fucking idiot. The anchoring and set point that we have behind that. If for some reason there was a cost attached to something,

Can you imagine a world, I'd love this world, but I can't really imagine it, where someone goes, what, you mean you deliver things to people with kids and you don't give them some branded merch? Are you serious? What a fucking idiot. The anchoring and set point that we have behind that. If for some reason there was a cost attached to something,

Can you imagine a world, I'd love this world, but I can't really imagine it, where someone goes, what, you mean you deliver things to people with kids and you don't give them some branded merch? Are you serious? What a fucking idiot. The anchoring and set point that we have behind that. If for some reason there was a cost attached to something,

So opportunity costs, finance people basically pretend opportunities aren't there because they're too nebulous as far as they're concerned to pay any attention to. But then you wonder why companies aren't growing. And the reason is because they're fixated on the efficient performance of what they're already doing and completely uninterested in what they're missing out on.

So opportunity costs, finance people basically pretend opportunities aren't there because they're too nebulous as far as they're concerned to pay any attention to. But then you wonder why companies aren't growing. And the reason is because they're fixated on the efficient performance of what they're already doing and completely uninterested in what they're missing out on.

So opportunity costs, finance people basically pretend opportunities aren't there because they're too nebulous as far as they're concerned to pay any attention to. But then you wonder why companies aren't growing. And the reason is because they're fixated on the efficient performance of what they're already doing and completely uninterested in what they're missing out on.

That's an interesting observation, which is that we have an automatic default when we want to solve a problem that we add things rather than removing them. There is actually a very good point.

That's an interesting observation, which is that we have an automatic default when we want to solve a problem that we add things rather than removing them. There is actually a very good point.

That's an interesting observation, which is that we have an automatic default when we want to solve a problem that we add things rather than removing them. There is actually a very good point.

I think Nassim made this point when Elon was appointed the director of government efficiency, where he said, quite rightly, you should be the director of government effectiveness, because it's perfectly possible to do things very efficiently, which you shouldn't be doing at all.

I think Nassim made this point when Elon was appointed the director of government efficiency, where he said, quite rightly, you should be the director of government effectiveness, because it's perfectly possible to do things very efficiently, which you shouldn't be doing at all.

I think Nassim made this point when Elon was appointed the director of government efficiency, where he said, quite rightly, you should be the director of government effectiveness, because it's perfectly possible to do things very efficiently, which you shouldn't be doing at all.

And that's a Peter Drucker quote, which is, I think, nothing's more wasteful or stupid than to see something done efficiently that shouldn't be done at all. And undoubtedly, I think there are particularly among things which are ostensibly well-intentioned, okay? We never ask the question, would we be better off if we just got rid of this entirely?

And that's a Peter Drucker quote, which is, I think, nothing's more wasteful or stupid than to see something done efficiently that shouldn't be done at all. And undoubtedly, I think there are particularly among things which are ostensibly well-intentioned, okay? We never ask the question, would we be better off if we just got rid of this entirely?

And that's a Peter Drucker quote, which is, I think, nothing's more wasteful or stupid than to see something done efficiently that shouldn't be done at all. And undoubtedly, I think there are particularly among things which are ostensibly well-intentioned, okay? We never ask the question, would we be better off if we just got rid of this entirely?

And so there's a great quote from cybernetics, a guy called Stafford Beers, where the quote is, the purpose of the system is what it does, which is quite a lot of systems, quite a lot of bureaucracy has this ostensible purpose, which is entirely praiseworthy and worthwhile. And so we actually attach much less scrutiny to that kind of thing than we do to something that's actually selfish.