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Rory Sutherland

๐Ÿ‘ค Speaker
2934 total appearances

Appearances Over Time

Podcast Appearances

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

And also, it's not totally easy to...

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

to say whether it's negative or positive.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

I mean, no one, you know, I'm sure... By the way, I think also a lot of valuable goods are affordable now by everybody because they started as luxury goods.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

Yes.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

So I always mention this because it's such a silly boast.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

My grandparents were the fourth family in Wales to own a dishwasher.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

And it cost about a hundred and something pounds at a time when their house, which was a very nice house, cost them 4,000 pounds.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

It's still working.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

They bought it in 1959, 61, something like that.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

And it's like, yeah, I'll be ready Tuesday week.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

I'm going to make an unusual foray into environmental responsibility here.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

Folks, everyone listening.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

If there's a do, a simple thing you can do, two things.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

Put on your appliances at times when there is an abundance of clean electricity.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

You don't have to change what you do.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

You just have to change when you do it.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

Secondly, if you've got a dryer that doesn't have a heat pump, get a dryer with a heat pump.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

Because, yep, it's slow.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

I'm going to acknowledge that.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

It's not as fast as an old-fashioned dryer.