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Rory Sutherland

๐Ÿ‘ค Speaker
2264 total appearances

Appearances Over Time

Podcast Appearances

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

Let's imagine that flat-screen TVs cost five grand, okay? We both would have bought one by now, but we don't have to pay five grand because they're priced for sale to people who earn a lot less than we do. And so, you know, I think there are these interesting inflection points in earnings. Now, what's really interesting, by the way, and this fascinates me, is the extent to which pre-2020...

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

The only real point of negotiation with your employer was how much they paid you. Because it was assumed that you worked a five-day week. It was assumed that you came into an office or some other place of work for five days and that you had hours and you had a place. Those were non-variables. And the only variable was your salary.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

The only real point of negotiation with your employer was how much they paid you. Because it was assumed that you worked a five-day week. It was assumed that you came into an office or some other place of work for five days and that you had hours and you had a place. Those were non-variables. And the only variable was your salary.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

The only real point of negotiation with your employer was how much they paid you. Because it was assumed that you worked a five-day week. It was assumed that you came into an office or some other place of work for five days and that you had hours and you had a place. Those were non-variables. And the only variable was your salary.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

Now, to what extent will people start to practice lifestyle arbitrage, which is to say, well, I could work for Goldman Sachs in London for 200 and something, whatever, but actually 120,000 in Lisbon, okay, and a pretty good broadband connection.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

Now, to what extent will people start to practice lifestyle arbitrage, which is to say, well, I could work for Goldman Sachs in London for 200 and something, whatever, but actually 120,000 in Lisbon, okay, and a pretty good broadband connection.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

Now, to what extent will people start to practice lifestyle arbitrage, which is to say, well, I could work for Goldman Sachs in London for 200 and something, whatever, but actually 120,000 in Lisbon, okay, and a pretty good broadband connection.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

Spending in... The number of people who might simply... I mean, by the way, that applies within the UK.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

Spending in... The number of people who might simply... I mean, by the way, that applies within the UK.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

Spending in... The number of people who might simply... I mean, by the way, that applies within the UK.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

You know the sad thing, actually? My daughter went to Newcastle University, adores the city, quite rightly. I've been up there. It's fantastic. You know that better than I do. It's a glorious place which gets the balance... I think it gets a lot of things absolutely right in terms of the kind of yin and yang of a city. You know, it's manageable in size, but it's not boring, remotely boring.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

You know the sad thing, actually? My daughter went to Newcastle University, adores the city, quite rightly. I've been up there. It's fantastic. You know that better than I do. It's a glorious place which gets the balance... I think it gets a lot of things absolutely right in terms of the kind of yin and yang of a city. You know, it's manageable in size, but it's not boring, remotely boring.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

You know the sad thing, actually? My daughter went to Newcastle University, adores the city, quite rightly. I've been up there. It's fantastic. You know that better than I do. It's a glorious place which gets the balance... I think it gets a lot of things absolutely right in terms of the kind of yin and yang of a city. You know, it's manageable in size, but it's not boring, remotely boring.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

It has beautiful architecture, but it also has utility and it's got a coast. Okay. My daughter actually said, the tragedy is, in a way, I didn't really want to move to London, which is bloody expensive. If I could have persuaded six of my university friends to stay in Newcastle. Yeah. We all would have said. Tragedy of the commons.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

It has beautiful architecture, but it also has utility and it's got a coast. Okay. My daughter actually said, the tragedy is, in a way, I didn't really want to move to London, which is bloody expensive. If I could have persuaded six of my university friends to stay in Newcastle. Yeah. We all would have said. Tragedy of the commons.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

It has beautiful architecture, but it also has utility and it's got a coast. Okay. My daughter actually said, the tragedy is, in a way, I didn't really want to move to London, which is bloody expensive. If I could have persuaded six of my university friends to stay in Newcastle. Yeah. We all would have said. Tragedy of the commons.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

It's the tragedy of the commons, which is that you're forced to go along with this kind of majority consensus.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

It's the tragedy of the commons, which is that you're forced to go along with this kind of majority consensus.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

It's the tragedy of the commons, which is that you're forced to go along with this kind of majority consensus.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

Was it Rogan?