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Rory Sutherland

๐Ÿ‘ค Speaker
2264 total appearances

Appearances Over Time

Podcast Appearances

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

Was it Rogan?

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

Was it Rogan?

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

Get it in. Okay. And I always thought this is why Brits like living in LA, which is that secretly everybody over the age of 35 wants to live in suburbia. Okay. Correct. But in London, it's just not cool. Okay. I mean, if I took my younger colleagues, I couldn't get them to move to Bromley if I put a gun to their head.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

Get it in. Okay. And I always thought this is why Brits like living in LA, which is that secretly everybody over the age of 35 wants to live in suburbia. Okay. Correct. But in London, it's just not cool. Okay. I mean, if I took my younger colleagues, I couldn't get them to move to Bromley if I put a gun to their head.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

Get it in. Okay. And I always thought this is why Brits like living in LA, which is that secretly everybody over the age of 35 wants to live in suburbia. Okay. Correct. But in London, it's just not cool. Okay. I mean, if I took my younger colleagues, I couldn't get them to move to Bromley if I put a gun to their head.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

Secretly, I suspect they want a little bit of, you know, a bit of lawn and a bit of a place to park a car. Yes.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

Secretly, I suspect they want a little bit of, you know, a bit of lawn and a bit of a place to park a car. Yes.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

Secretly, I suspect they want a little bit of, you know, a bit of lawn and a bit of a place to park a car. Yes.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

In LA, it's totally cool to live in a suburban house, isn't it?

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

In LA, it's totally cool to live in a suburban house, isn't it?

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

In LA, it's totally cool to live in a suburban house, isn't it?

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

It was also built after the invention of the car. So the distance from the center matters a lot less. By the way, it should have. I don't normally criticize the US, but You should create high-speed rail to someone like San Antonio, shouldn't you? You could link a couple of places.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

It was also built after the invention of the car. So the distance from the center matters a lot less. By the way, it should have. I don't normally criticize the US, but You should create high-speed rail to someone like San Antonio, shouldn't you? You could link a couple of places.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

It was also built after the invention of the car. So the distance from the center matters a lot less. By the way, it should have. I don't normally criticize the US, but You should create high-speed rail to someone like San Antonio, shouldn't you? You could link a couple of places.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

Which is interesting because you saw in the property crash of 2008, you saw very dramatic property crashes in Vegas, Phoenix, Austin. And the reason is they're unusual in that they're not on a lake and they're not on a coast. And so they can expand in four directions. Which I know that sounds, San Francisco can't.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

Which is interesting because you saw in the property crash of 2008, you saw very dramatic property crashes in Vegas, Phoenix, Austin. And the reason is they're unusual in that they're not on a lake and they're not on a coast. And so they can expand in four directions. Which I know that sounds, San Francisco can't.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

Which is interesting because you saw in the property crash of 2008, you saw very dramatic property crashes in Vegas, Phoenix, Austin. And the reason is they're unusual in that they're not on a lake and they're not on a coast. And so they can expand in four directions. Which I know that sounds, San Francisco can't.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

If you're on a kind of peninsula. How does that impact the price? Because simply there's four times as much land, actually more than that, because area expands at the square of distance. Yes, yes. So you've only got to go a mile from the, a mile further out. Mm-hmm. And you get, you know, what is it? The square of the distance. A fuck ton more land. Okay. So there isn't really much scarcity.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

If you're on a kind of peninsula. How does that impact the price? Because simply there's four times as much land, actually more than that, because area expands at the square of distance. Yes, yes. So you've only got to go a mile from the, a mile further out. Mm-hmm. And you get, you know, what is it? The square of the distance. A fuck ton more land. Okay. So there isn't really much scarcity.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

If you're on a kind of peninsula. How does that impact the price? Because simply there's four times as much land, actually more than that, because area expands at the square of distance. Yes, yes. So you've only got to go a mile from the, a mile further out. Mm-hmm. And you get, you know, what is it? The square of the distance. A fuck ton more land. Okay. So there isn't really much scarcity.