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Rory Sutherland

๐Ÿ‘ค Speaker
2264 total appearances

Appearances Over Time

Podcast Appearances

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

Combine that with the fact that they were designed for the car. So you, I mean, I love Phoenix. It's fantastic because they actually synchronize all the, they probably do this in Austin. They synchronize the traffic lights. So when you drive in at night, you can ride the green wave. Have you done this?

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

Combine that with the fact that they were designed for the car. So you, I mean, I love Phoenix. It's fantastic because they actually synchronize all the, they probably do this in Austin. They synchronize the traffic lights. So when you drive in at night, you can ride the green wave. Have you done this?

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

Combine that with the fact that they were designed for the car. So you, I mean, I love Phoenix. It's fantastic because they actually synchronize all the, they probably do this in Austin. They synchronize the traffic lights. So when you drive in at night, you can ride the green wave. Have you done this?

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

I thought that was... There's something called riding the green wave, where if you obey the speed limit, you can basically keep going through... That's only if you hit the first green, though.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

I thought that was... There's something called riding the green wave, where if you obey the speed limit, you can basically keep going through... That's only if you hit the first green, though.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

I thought that was... There's something called riding the green wave, where if you obey the speed limit, you can basically keep going through... That's only if you hit the first green, though.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

Because they can capture power using money rather than using rights. And the super rich... I mean, if you look at Dubai, which has done a fantastic job of effectively saying,

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

Because they can capture power using money rather than using rights. And the super rich... I mean, if you look at Dubai, which has done a fantastic job of effectively saying,

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

Because they can capture power using money rather than using rights. And the super rich... I mean, if you look at Dubai, which has done a fantastic job of effectively saying,

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

um we're just going to make this place unbelievably attractive for wealthy people to live here in terms of low taxes okay uh very low crime rate okay uh you have um uh cheap labor which rich people really love you know most of us are you know uh you know in other words you get lots of people doing stuff for you so the service industries are fantastic

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

um we're just going to make this place unbelievably attractive for wealthy people to live here in terms of low taxes okay uh very low crime rate okay uh you have um uh cheap labor which rich people really love you know most of us are you know uh you know in other words you get lots of people doing stuff for you so the service industries are fantastic

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

um we're just going to make this place unbelievably attractive for wealthy people to live here in terms of low taxes okay uh very low crime rate okay uh you have um uh cheap labor which rich people really love you know most of us are you know uh you know in other words you get lots of people doing stuff for you so the service industries are fantastic

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

And to be honest, very rich people aren't that bothered about being able to vote because they only get one vote, which is the same as the teacher down the street. Why would I want something I can't have more of than somebody else? So it doesn't surprise me, by the way, that actually very rich people are often quite drawn to authoritarian spaces because they don't suffer the downside, okay?

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

And to be honest, very rich people aren't that bothered about being able to vote because they only get one vote, which is the same as the teacher down the street. Why would I want something I can't have more of than somebody else? So it doesn't surprise me, by the way, that actually very rich people are often quite drawn to authoritarian spaces because they don't suffer the downside, okay?

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

And to be honest, very rich people aren't that bothered about being able to vote because they only get one vote, which is the same as the teacher down the street. Why would I want something I can't have more of than somebody else? So it doesn't surprise me, by the way, that actually very rich people are often quite drawn to authoritarian spaces because they don't suffer the downside, okay?

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

But they gain, in some respects, they can profit from the upsides.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

But they gain, in some respects, they can profit from the upsides.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

But they gain, in some respects, they can profit from the upsides.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

I mean, a lot of people have, I mean, I had an interesting conversation, okay, which is that where people spend wealth is increasingly, I think, slightly undesirably, okay, being detached from where people earn it. Now, I grew up in the Welsh Valleys. My Scottish ancestors moved down to South Wales because it was the Dubai of the late 19th century, without coal money. It was actually booming.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

I mean, a lot of people have, I mean, I had an interesting conversation, okay, which is that where people spend wealth is increasingly, I think, slightly undesirably, okay, being detached from where people earn it. Now, I grew up in the Welsh Valleys. My Scottish ancestors moved down to South Wales because it was the Dubai of the late 19th century, without coal money. It was actually booming.