Rory Sutherland

Yeah.

He says the only real measure of innovation is behavioral change.

that the only real measure of whether an innovation is significant is whether it both in first order and second order ways changes the way people behave.

Now, an interesting question is, is AI at that point yet?

And my second question is, the lesson of all tech is that loads and loads of geeks compete for technological numerical superiority by some measure or other.

And then someone else comes along with a cute user interface and makes all the money, which is basically Steve Jobs.

Nobody's done that yet for AI.

Now, maybe this weird thing that Johnny Ive is concocting, which is some sort of weird pendant which talks to your mobile phone, maybe that's what it is.

That's a very engineering point of view because you're judging technology by its engineering qualities rather than its human appeal.

So there are people in every field.

Like in the camera world, there are people called measure baiters.

They're denigrated as measure baiters because they're obsessed with the numerical qualities of the camera.

You know, focal lengths and all that stuff.

And they don't take very good photographs.

Yes.

And saying that the best, I mean, undoubtedly, by the way, I mean, you know, Betamax is the famous example where they failed to capture network effects.

And in a world where there are network effects, yeah, by the way, the best technology probably often doesn't win.

I think that's probably fair.

Everybody was competing to make a slightly faster IBM compatible PC, but they were all gray and beige.

Now, nobody in the tech world would go, the slight problem with this PC isn't the fact that the clock speed or the processing power or the RAM is insufficient.