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Rory Sutherland

๐Ÿ‘ค Speaker
2264 total appearances

Appearances Over Time

Podcast Appearances

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

I mean, a lot of people have, I mean, I had an interesting conversation, okay, which is that where people spend wealth is increasingly, I think, slightly undesirably, okay, being detached from where people earn it. Now, I grew up in the Welsh Valleys. My Scottish ancestors moved down to South Wales because it was the Dubai of the late 19th century, without coal money. It was actually booming.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

I mean, my great-grandfather, I think, moved down to Edinburgh, intending to join from a croft, intending to join the police force, and was told...

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

I mean, my great-grandfather, I think, moved down to Edinburgh, intending to join from a croft, intending to join the police force, and was told...

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

I mean, my great-grandfather, I think, moved down to Edinburgh, intending to join from a croft, intending to join the police force, and was told...

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

don't bother here south wales is where you need to go to make money but the people including the coal owners lived somewhere within they didn't live in the next to the mine but they lived somewhere within the proximity of that thing i remember my grandmother who's not remotely left wing okay quite the opposite standing on cardiff station looking around and by the way cardiff was a lot grimmer than back then this was in the 70s than it is now it's rather nice now lovely

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

don't bother here south wales is where you need to go to make money but the people including the coal owners lived somewhere within they didn't live in the next to the mine but they lived somewhere within the proximity of that thing i remember my grandmother who's not remotely left wing okay quite the opposite standing on cardiff station looking around and by the way cardiff was a lot grimmer than back then this was in the 70s than it is now it's rather nice now lovely

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

don't bother here south wales is where you need to go to make money but the people including the coal owners lived somewhere within they didn't live in the next to the mine but they lived somewhere within the proximity of that thing i remember my grandmother who's not remotely left wing okay quite the opposite standing on cardiff station looking around and by the way cardiff was a lot grimmer than back then this was in the 70s than it is now it's rather nice now lovely

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

And saying, just think of the money that's been made here and spent in more exotic places. I always remember that. It was a strangely kind of socialistic sentiment from a pretty right-wing grandmother. And what you see, and I remember having this conversation with people who are responsible for Invest in Kent.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

And saying, just think of the money that's been made here and spent in more exotic places. I always remember that. It was a strangely kind of socialistic sentiment from a pretty right-wing grandmother. And what you see, and I remember having this conversation with people who are responsible for Invest in Kent.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

And saying, just think of the money that's been made here and spent in more exotic places. I always remember that. It was a strangely kind of socialistic sentiment from a pretty right-wing grandmother. And what you see, and I remember having this conversation with people who are responsible for Invest in Kent.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

And I said, to be honest, it doesn't really matter whether you attract businesses to Kent. If you can get people who earn money in London to come and live in Kent, and their families all spend their money here, okay? That's good enough.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

And I said, to be honest, it doesn't really matter whether you attract businesses to Kent. If you can get people who earn money in London to come and live in Kent, and their families all spend their money here, okay? That's good enough.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

And I said, to be honest, it doesn't really matter whether you attract businesses to Kent. If you can get people who earn money in London to come and live in Kent, and their families all spend their money here, okay? That's good enough.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

And so when you have this detachment of where people make money and where people spend it, one thing the Portuguese are doing, they're proposing lower tax rates for people under 30. They're proposing these nomad visas. Lisbon, very cool, very attractive city. Likewise, Porto, you know, attracts people who like kite surfing and other excitement.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

And so when you have this detachment of where people make money and where people spend it, one thing the Portuguese are doing, they're proposing lower tax rates for people under 30. They're proposing these nomad visas. Lisbon, very cool, very attractive city. Likewise, Porto, you know, attracts people who like kite surfing and other excitement.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

And so when you have this detachment of where people make money and where people spend it, one thing the Portuguese are doing, they're proposing lower tax rates for people under 30. They're proposing these nomad visas. Lisbon, very cool, very attractive city. Likewise, Porto, you know, attracts people who like kite surfing and other excitement.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

So, I mean, we don't seem... Now, the other thing you can do is just make the place one hell of an entertaining place. Now, I've always argued. I can't get anybody to disagree with this. I don't think pubs, cafes, and restaurants should pay rates or taxes because they're actually a social space.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

So, I mean, we don't seem... Now, the other thing you can do is just make the place one hell of an entertaining place. Now, I've always argued. I can't get anybody to disagree with this. I don't think pubs, cafes, and restaurants should pay rates or taxes because they're actually a social space.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

So, I mean, we don't seem... Now, the other thing you can do is just make the place one hell of an entertaining place. Now, I've always argued. I can't get anybody to disagree with this. I don't think pubs, cafes, and restaurants should pay rates or taxes because they're actually a social space.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

When you spend money โ€“ this is interesting, which is that economics holds it as kind of โ€“ this is my Gary Steeves. Yeah, yeah, yeah. Which is as well as these kind of single representative agent models which don't understand inequality. You know, by the way, really bad inequality is bad for everybody. It's bad for the very rich.