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Rory Sutherland

๐Ÿ‘ค Speaker
2934 total appearances

Appearances Over Time

Podcast Appearances

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

You know, don't get me wrong, I'm going to fuck off 600 horsepower electric car.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

But when I go into London, I want a microlino or an itty bitty little thing because that's appropriate to the task.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

And my argument is that they could have done something there.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

They could have used their power to do something.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

And, you know, the finance people killed it, really.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

What was it called?

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

Project something or other.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

I don't remember.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

But now they're just changing the shape of things and making the camera a bit better.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

Come on, guys.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

By the way, Johnny Gunther, okay, I tend to buy โ€“ and this might actually apply to electric cars as well โ€“

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

Always a good reason to buy Korean stuff.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

Do you know why?

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

Why?

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

Because they're going to do that anyway.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

The Koreans are going to make fantastic tech and fantastic cars, regardless of the profit motive.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

Do you know why?

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

To wind up the Japanese.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

So they've got two motivations, okay?

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

Other people are just trying to make money.