Rory Sutherland

So the effort you have to make in terms of Botox and... All the rest of it. There's a very interesting theory about that, which is why Why Neiman Marcus? There's an academic paper, Why Neiman Marcus Started in Texas, Not in Boston. And there are two explanations. Where you get more males than females, the luxury goods thing is important, but also where you get a high degree of anonymity.

So the effort you have to make in terms of Botox and... All the rest of it. There's a very interesting theory about that, which is why Why Neiman Marcus? There's an academic paper, Why Neiman Marcus Started in Texas, Not in Boston. And there are two explanations. Where you get more males than females, the luxury goods thing is important, but also where you get a high degree of anonymity.

So the effort you have to make in terms of Botox and... All the rest of it. There's a very interesting theory about that, which is why Why Neiman Marcus? There's an academic paper, Why Neiman Marcus Started in Texas, Not in Boston. And there are two explanations. Where you get more males than females, the luxury goods thing is important, but also where you get a high degree of anonymity.

So, in other words, you had a lot of people moving in who can effectively reinvent themselves as high-status individuals. Okay. Now, just to give an example, luxury goods only work really when you have an audience of strangers. Okay. Okay. Had I gone into the pub in Monmouth, where I grew up, which is a market town, with sunglasses with Moschino written across them, okay, on inch-high letters…

So, in other words, you had a lot of people moving in who can effectively reinvent themselves as high-status individuals. Okay. Now, just to give an example, luxury goods only work really when you have an audience of strangers. Okay. Okay. Had I gone into the pub in Monmouth, where I grew up, which is a market town, with sunglasses with Moschino written across them, okay, on inch-high letters…

So, in other words, you had a lot of people moving in who can effectively reinvent themselves as high-status individuals. Okay. Now, just to give an example, luxury goods only work really when you have an audience of strangers. Okay. Okay. Had I gone into the pub in Monmouth, where I grew up, which is a market town, with sunglasses with Moschino written across them, okay, on inch-high letters…

I would have been the subject of complete ridicule. Everybody knew where I lived, what I did, what my parents did, what I earned, et cetera. And this would have been regarded as an utterly ridiculous thing to do.

I would have been the subject of complete ridicule. Everybody knew where I lived, what I did, what my parents did, what I earned, et cetera. And this would have been regarded as an utterly ridiculous thing to do.

I would have been the subject of complete ridicule. Everybody knew where I lived, what I did, what my parents did, what I earned, et cetera. And this would have been regarded as an utterly ridiculous thing to do.

But if I go to Miami, I don't know, that probably, I didn't, you know, um, So you're undoubtedly right in that a lot of these kind of display and signaling behaviors are contextually determined by the setting.

But if I go to Miami, I don't know, that probably, I didn't, you know, um, So you're undoubtedly right in that a lot of these kind of display and signaling behaviors are contextually determined by the setting.

But if I go to Miami, I don't know, that probably, I didn't, you know, um, So you're undoubtedly right in that a lot of these kind of display and signaling behaviors are contextually determined by the setting.

There's a strange hemline index as well, isn't there? Which is that in the 20s, you had very thin androgynous women with short skirts. Yeah. Then when you have a depression, the whole thing slightly changes.

There's a strange hemline index as well, isn't there? Which is that in the 20s, you had very thin androgynous women with short skirts. Yeah. Then when you have a depression, the whole thing slightly changes.

There's a strange hemline index as well, isn't there? Which is that in the 20s, you had very thin androgynous women with short skirts. Yeah. Then when you have a depression, the whole thing slightly changes.

This is fascinating because undoubtedly, I mean, by the way, I think, by the way, I'm a huge enthusiast for evolutionary psychology, but sometimes I think it jumps the shark a little bit in terms of, I think these things are contributory, but I don't think what sometimes happens in evolutionary psychology is that this is believed to be the only game in town.

This is fascinating because undoubtedly, I mean, by the way, I think, by the way, I'm a huge enthusiast for evolutionary psychology, but sometimes I think it jumps the shark a little bit in terms of, I think these things are contributory, but I don't think what sometimes happens in evolutionary psychology is that this is believed to be the only game in town.

This is fascinating because undoubtedly, I mean, by the way, I think, by the way, I'm a huge enthusiast for evolutionary psychology, but sometimes I think it jumps the shark a little bit in terms of, I think these things are contributory, but I don't think what sometimes happens in evolutionary psychology is that this is believed to be the only game in town.

So, for example, that data on women having affairs on one of your earlier guests, which which seem to validate one hypothesis rather than another. And there is indeed a valid evolutionary explanation for what they claim that the data shows. But I would argue there were also five other possible explanations for that phenomenon.

So, for example, that data on women having affairs on one of your earlier guests, which which seem to validate one hypothesis rather than another. And there is indeed a valid evolutionary explanation for what they claim that the data shows. But I would argue there were also five other possible explanations for that phenomenon.