Rory Sutherland

So, for example, that data on women having affairs on one of your earlier guests, which which seem to validate one hypothesis rather than another. And there is indeed a valid evolutionary explanation for what they claim that the data shows. But I would argue there were also five other possible explanations for that phenomenon.

Not least, more attractive men are likely to be out there playing the field more simply because their opportunities are greater. And therefore, the fact that women tended to have affairs with people more attractive but not necessarily richer than the people with whom they're in a long-term relationship with could be explained by multiple reasons.

Not least, more attractive men are likely to be out there playing the field more simply because their opportunities are greater. And therefore, the fact that women tended to have affairs with people more attractive but not necessarily richer than the people with whom they're in a long-term relationship with could be explained by multiple reasons.

Not least, more attractive men are likely to be out there playing the field more simply because their opportunities are greater. And therefore, the fact that women tended to have affairs with people more attractive but not necessarily richer than the people with whom they're in a long-term relationship with could be explained by multiple reasons.

I didn't think you need to do that because actually what he did was – fairly consistent with what he'd done before. He had probably... Elon was a little bit of a clever... Signal boost. Signal boost. I think what you really have to analyze is the Democrats as a marketing entity and how spectacularly bad they are in that...

I didn't think you need to do that because actually what he did was – fairly consistent with what he'd done before. He had probably... Elon was a little bit of a clever... Signal boost. Signal boost. I think what you really have to analyze is the Democrats as a marketing entity and how spectacularly bad they are in that...

I didn't think you need to do that because actually what he did was – fairly consistent with what he'd done before. He had probably... Elon was a little bit of a clever... Signal boost. Signal boost. I think what you really have to analyze is the Democrats as a marketing entity and how spectacularly bad they are in that...

You end up – the problem with living in a very tight urban bubble – I did a talk with Rick Rubin for the Christmas edition of The Spectator. He's great. Absolutely glorious man. And he made the interesting point that he had a kind of interestingly bipolar childhood and that he spent weeks on Long Island, which was effectively a blue-collar existence.

You end up – the problem with living in a very tight urban bubble – I did a talk with Rick Rubin for the Christmas edition of The Spectator. He's great. Absolutely glorious man. And he made the interesting point that he had a kind of interestingly bipolar childhood and that he spent weeks on Long Island, which was effectively a blue-collar existence.

You end up – the problem with living in a very tight urban bubble – I did a talk with Rick Rubin for the Christmas edition of The Spectator. He's great. Absolutely glorious man. And he made the interesting point that he had a kind of interestingly bipolar childhood and that he spent weeks on Long Island, which was effectively a blue-collar existence.

And then he spent his weekends in Manhattan with an aunt who was a kind of creative services director for Estee Lauder, was taken to concerts, you know, the usual cultural events, books, poetry, etc.,

And then he spent his weekends in Manhattan with an aunt who was a kind of creative services director for Estee Lauder, was taken to concerts, you know, the usual cultural events, books, poetry, etc.,

And then he spent his weekends in Manhattan with an aunt who was a kind of creative services director for Estee Lauder, was taken to concerts, you know, the usual cultural events, books, poetry, etc.,

And the interesting observation, he said, is there was a downside to that, which is that the cultural life in New York was entirely driven and hence constrained by what other people thought of your tastes. Whereas people on Long Island, the blue-collar culture, basically you like things because you like things. It's similar to...

And the interesting observation, he said, is there was a downside to that, which is that the cultural life in New York was entirely driven and hence constrained by what other people thought of your tastes. Whereas people on Long Island, the blue-collar culture, basically you like things because you like things. It's similar to...

And the interesting observation, he said, is there was a downside to that, which is that the cultural life in New York was entirely driven and hence constrained by what other people thought of your tastes. Whereas people on Long Island, the blue-collar culture, basically you like things because you like things. It's similar to...

And Rob's point that, what is it, that middle class food, posh people food looks better than it tastes and working class food tastes better than it looks. OK, that's, you know, and the constraints on you, on your opinions, on your tastes, on what you could enjoy. Because you had to defer, your primary concern was, what does this say about me to other people within my group?

And Rob's point that, what is it, that middle class food, posh people food looks better than it tastes and working class food tastes better than it looks. OK, that's, you know, and the constraints on you, on your opinions, on your tastes, on what you could enjoy. Because you had to defer, your primary concern was, what does this say about me to other people within my group?

And Rob's point that, what is it, that middle class food, posh people food looks better than it tastes and working class food tastes better than it looks. OK, that's, you know, and the constraints on you, on your opinions, on your tastes, on what you could enjoy. Because you had to defer, your primary concern was, what does this say about me to other people within my group?

Now, in a blue-collar environment, you can like what you like. There are certain musical forms which tend to be gospel, I was mentioning this, country, where... Nobody really cares. There's no particular kudos to be gained from liking country or liking gospel.