Rory Sutherland

But going back to that family business thing, that, you know, undoubtedly if you can harness other...

motivations alongside the profit motives.

Most people working for a company, unless you've bought them off with massive stock options because they're in the senior management, most people don't get up in the morning to enrich the share owners.

No.

You know, I don't get up, you know, I don't get up every morning.

I don't know what a big shareholder is of my company.

It's probably like the state of Wisconsin DMV pension fund.

Well, for the best position that will, I don't wish them any ill will.

Of course.

I don't get up in the morning because I go, oh, I really worry about those DMV people's pensions in Wisconsin.

I can worry about customers.

I can worry about colleagues.

That's a natural human motivation to serve those people.

We always end with the same question, which is, what is success for you?

Just expanding the adjacent possible.

That's a really pretentious article, but push the pebble a bit further.

That's it.

I mean, you know, one of the reasons I do a lot of this schtick stuff is because the feedback I got was every now and then someone comes up to me and says, I made a different decision because of something you said.

Someone said to me, I bought my house because of you.

I thought they might be about to hit me.