Menu
Sign In Search Podcasts Charts People & Topics Add Podcast API Blog Pricing

Rory Sutherland

๐Ÿ‘ค Speaker
2264 total appearances

Appearances Over Time

Podcast Appearances

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

Now, in a blue-collar environment, you can like what you like. There are certain musical forms which tend to be gospel, I was mentioning this, country, where... Nobody really cares. There's no particular kudos to be gained from liking country or liking gospel.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

Now, in a blue-collar environment, you can like what you like. There are certain musical forms which tend to be gospel, I was mentioning this, country, where... Nobody really cares. There's no particular kudos to be gained from liking country or liking gospel.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

And therefore, you're free basically to exercise honest subjective taste without having to pretend to like things that you don't in order to fit into a particular milieu. And there is a problem when the Democrats become I've got a skin in this. I've got a dog in this fight. Actually, Woodrow Wilson was like my third cousin twice removed, weirdly. Everybody's got a racist in the family.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

And therefore, you're free basically to exercise honest subjective taste without having to pretend to like things that you don't in order to fit into a particular milieu. And there is a problem when the Democrats become I've got a skin in this. I've got a dog in this fight. Actually, Woodrow Wilson was like my third cousin twice removed, weirdly. Everybody's got a racist in the family.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

And therefore, you're free basically to exercise honest subjective taste without having to pretend to like things that you don't in order to fit into a particular milieu. And there is a problem when the Democrats become I've got a skin in this. I've got a dog in this fight. Actually, Woodrow Wilson was like my third cousin twice removed, weirdly. Everybody's got a racist in the family.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

My misfortune is that my racist was the President of the United States. But his mum was born in England to Scottish parents. But... The Democrats fundamentally, I think, are in this bizarre hall of mirrors where effectively their own opinions and thoughts have now become subordinated to a kind of artificial worldview. where you have to buy the entire album, as it were.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

My misfortune is that my racist was the President of the United States. But his mum was born in England to Scottish parents. But... The Democrats fundamentally, I think, are in this bizarre hall of mirrors where effectively their own opinions and thoughts have now become subordinated to a kind of artificial worldview. where you have to buy the entire album, as it were.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

My misfortune is that my racist was the President of the United States. But his mum was born in England to Scottish parents. But... The Democrats fundamentally, I think, are in this bizarre hall of mirrors where effectively their own opinions and thoughts have now become subordinated to a kind of artificial worldview. where you have to buy the entire album, as it were.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

There's a Times journalist who talks about this, which is sort of album politics. In other words, it's not just that you have left-wing opinions. You have to buy into every single opinion that is believed to be from the left. And you have to buy the whole package deal. And consequently, you end up with this very, very strange idea group of people thinking their norm.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

There's a Times journalist who talks about this, which is sort of album politics. In other words, it's not just that you have left-wing opinions. You have to buy into every single opinion that is believed to be from the left. And you have to buy the whole package deal. And consequently, you end up with this very, very strange idea group of people thinking their norm.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

There's a Times journalist who talks about this, which is sort of album politics. In other words, it's not just that you have left-wing opinions. You have to buy into every single opinion that is believed to be from the left. And you have to buy the whole package deal. And consequently, you end up with this very, very strange idea group of people thinking their norm.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

And it's very similar to, you know, the phenomenon that Gillian Tett spotted. I don't know if you've read The Silo Effect. Have you had Gillian on the show? No. Very, very interesting because she's an FT journalist, but principally her training was as an anthropologist and ending up as a business journalist. She brought her anthropological skill set and eye to what was going on in business.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

And it's very similar to, you know, the phenomenon that Gillian Tett spotted. I don't know if you've read The Silo Effect. Have you had Gillian on the show? No. Very, very interesting because she's an FT journalist, but principally her training was as an anthropologist and ending up as a business journalist. She brought her anthropological skill set and eye to what was going on in business.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

And it's very similar to, you know, the phenomenon that Gillian Tett spotted. I don't know if you've read The Silo Effect. Have you had Gillian on the show? No. Very, very interesting because she's an FT journalist, but principally her training was as an anthropologist and ending up as a business journalist. She brought her anthropological skill set and eye to what was going on in business.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

And by happy coincidence, in a sense, she ended up looking at what was effectively the securitization of mortgages, that whole business, before the events of the big short, before the crash. And she immediately spotted that you had this group of people in a particular habitus or mindset who were incapable of understanding the world outside their own particular reference points.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

And by happy coincidence, in a sense, she ended up looking at what was effectively the securitization of mortgages, that whole business, before the events of the big short, before the crash. And she immediately spotted that you had this group of people in a particular habitus or mindset who were incapable of understanding the world outside their own particular reference points.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

And by happy coincidence, in a sense, she ended up looking at what was effectively the securitization of mortgages, that whole business, before the events of the big short, before the crash. And she immediately spotted that you had this group of people in a particular habitus or mindset who were incapable of understanding the world outside their own particular reference points.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

And just an amusing detail about that, which I thought was just... Hold on a second. I remember thinking. Okay. So there was a Trump event at... That huge New York hall, what the hell is it called? Madison Square Gardens, okay? Where there was a comedian, I think he's a Texan comedian if I'm right. Tony Hinchcliffe. And he told a little joke about Puerto Rico, okay?

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

And just an amusing detail about that, which I thought was just... Hold on a second. I remember thinking. Okay. So there was a Trump event at... That huge New York hall, what the hell is it called? Madison Square Gardens, okay? Where there was a comedian, I think he's a Texan comedian if I'm right. Tony Hinchcliffe. And he told a little joke about Puerto Rico, okay?

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

And just an amusing detail about that, which I thought was just... Hold on a second. I remember thinking. Okay. So there was a Trump event at... That huge New York hall, what the hell is it called? Madison Square Gardens, okay? Where there was a comedian, I think he's a Texan comedian if I'm right. Tony Hinchcliffe. And he told a little joke about Puerto Rico, okay?