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Rory Sutherland

๐Ÿ‘ค Speaker
2264 total appearances

Appearances Over Time

Podcast Appearances

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

Which is, we won't repeat it here. And the immediate assumption, because in their worldview, all Latinos identify as Latinx and have a massive sense of solidarity towards all other Latinos, because that's their peculiar worldview, was that by countenancing this joke, Trump had lost the entire Latino vote.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

Which is, we won't repeat it here. And the immediate assumption, because in their worldview, all Latinos identify as Latinx and have a massive sense of solidarity towards all other Latinos, because that's their peculiar worldview, was that by countenancing this joke, Trump had lost the entire Latino vote.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

Which is, we won't repeat it here. And the immediate assumption, because in their worldview, all Latinos identify as Latinx and have a massive sense of solidarity towards all other Latinos, because that's their peculiar worldview, was that by countenancing this joke, Trump had lost the entire Latino vote.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

I was sitting there going, okay, that's a bit like saying that if the guy had told an anti-French joke, he would have lost the European vote. Okay. The idea that Latinos are so kind of homogeneous as an ethnic group that they identify, you know. They'll band together with the Puerto Ricans. Yeah. I mean, Cubans thought that joke was hysterically funny.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

I was sitting there going, okay, that's a bit like saying that if the guy had told an anti-French joke, he would have lost the European vote. Okay. The idea that Latinos are so kind of homogeneous as an ethnic group that they identify, you know. They'll band together with the Puerto Ricans. Yeah. I mean, Cubans thought that joke was hysterically funny.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

I was sitting there going, okay, that's a bit like saying that if the guy had told an anti-French joke, he would have lost the European vote. Okay. The idea that Latinos are so kind of homogeneous as an ethnic group that they identify, you know. They'll band together with the Puerto Ricans. Yeah. I mean, Cubans thought that joke was hysterically funny.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

I mean, you watch Narcos, right? I mean, you know, the Colombian-Mexican tension is enormous. I mean... Yes, there are points of shared commonality, but you also have this thing between... Actually, precisely because the countries are quite similar, you get this kind of narcissism of small differences. And I always remember looking at that and thinking, he's lost the entire Latino vote.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

I mean, you watch Narcos, right? I mean, you know, the Colombian-Mexican tension is enormous. I mean... Yes, there are points of shared commonality, but you also have this thing between... Actually, precisely because the countries are quite similar, you get this kind of narcissism of small differences. And I always remember looking at that and thinking, he's lost the entire Latino vote.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

I mean, you watch Narcos, right? I mean, you know, the Colombian-Mexican tension is enormous. I mean... Yes, there are points of shared commonality, but you also have this thing between... Actually, precisely because the countries are quite similar, you get this kind of narcissism of small differences. And I always remember looking at that and thinking, he's lost the entire Latino vote.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

And I was going, you clearly have a view of a community, which is one which is based on probably some Marxist ideology about race, which... is in complete denial about nationality or nationhood. And it just struck me as really interesting that you could misread that so badly.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

And I was going, you clearly have a view of a community, which is one which is based on probably some Marxist ideology about race, which... is in complete denial about nationality or nationhood. And it just struck me as really interesting that you could misread that so badly.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

And I was going, you clearly have a view of a community, which is one which is based on probably some Marxist ideology about race, which... is in complete denial about nationality or nationhood. And it just struck me as really interesting that you could misread that so badly.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

And fundamentally, the way they go about appointing people, the way the whole thing appears to be kind of a coronation, it's It's very sad because, you know, this should be, you know, this could be a, you know, really wonderful, you know, there are lots of aspects. I mean, yeah, by European standards, I'd lean politically right. Okay. You know, I'll be honest about that by Euro standards.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

And fundamentally, the way they go about appointing people, the way the whole thing appears to be kind of a coronation, it's It's very sad because, you know, this should be, you know, this could be a, you know, really wonderful, you know, there are lots of aspects. I mean, yeah, by European standards, I'd lean politically right. Okay. You know, I'll be honest about that by Euro standards.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

And fundamentally, the way they go about appointing people, the way the whole thing appears to be kind of a coronation, it's It's very sad because, you know, this should be, you know, this could be a, you know, really wonderful, you know, there are lots of aspects. I mean, yeah, by European standards, I'd lean politically right. Okay. You know, I'll be honest about that by Euro standards.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

But there are aspects to the US which strike me as ridiculously right-wing. Okay. Not least the appalling vacation allowance. Right. Yes.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

But there are aspects to the US which strike me as ridiculously right-wing. Okay. Not least the appalling vacation allowance. Right. Yes.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

But there are aspects to the US which strike me as ridiculously right-wing. Okay. Not least the appalling vacation allowance. Right. Yes.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

Which is, that's a humanitarian crisis.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

Which is, that's a humanitarian crisis.