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Rory Sutherland

๐Ÿ‘ค Speaker
2264 total appearances

Appearances Over Time

Podcast Appearances

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

Which is, that's a humanitarian crisis.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

Two weeks paid vacation. But also it's weirder than that because unless you're getting married and going on honeymoon, taking a whole week at a time is looked at as pretty dubious. Now, I don't know about you. It's not a holiday if you know which day of the week it is, in my definition. Okay. If you actually, if you're conscious of the day of the week, you're not properly on holiday.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

Two weeks paid vacation. But also it's weirder than that because unless you're getting married and going on honeymoon, taking a whole week at a time is looked at as pretty dubious. Now, I don't know about you. It's not a holiday if you know which day of the week it is, in my definition. Okay. If you actually, if you're conscious of the day of the week, you're not properly on holiday.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

Two weeks paid vacation. But also it's weirder than that because unless you're getting married and going on honeymoon, taking a whole week at a time is looked at as pretty dubious. Now, I don't know about you. It's not a holiday if you know which day of the week it is, in my definition. Okay. If you actually, if you're conscious of the day of the week, you're not properly on holiday.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

Look at maternity leave as well. That strikes me again as absolutely extraordinary. It's fucking barbaric. And yet, it's a wonderful case of status quo bias, by the way, because if you think I have never, you know, I pop to spectator parties and I have a drink with Nigel Farage once or twice.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

Look at maternity leave as well. That strikes me again as absolutely extraordinary. It's fucking barbaric. And yet, it's a wonderful case of status quo bias, by the way, because if you think I have never, you know, I pop to spectator parties and I have a drink with Nigel Farage once or twice.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

Look at maternity leave as well. That strikes me again as absolutely extraordinary. It's fucking barbaric. And yet, it's a wonderful case of status quo bias, by the way, because if you think I have never, you know, I pop to spectator parties and I have a drink with Nigel Farage once or twice.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

I've never met anybody in the UK so right wing that they believe that we'd be better off with fewer days of vacation. Roll back. Let's roll back this for another 2% of GDP if we just roll back vacation time. Genuinely, I've never.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

I've never met anybody in the UK so right wing that they believe that we'd be better off with fewer days of vacation. Roll back. Let's roll back this for another 2% of GDP if we just roll back vacation time. Genuinely, I've never.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

I've never met anybody in the UK so right wing that they believe that we'd be better off with fewer days of vacation. Roll back. Let's roll back this for another 2% of GDP if we just roll back vacation time. Genuinely, I've never.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

The other weird American instance I had was that I met somebody who said they would happily pay $60,000 to a tax attorney. Or tax advisor to avoid paying $40,000 in tax. They said this to me in absolute seriousness. Now, that is literally, you resent your tax dollars to such an extent that you would actually happily pay $60,000. Well, you kind of say.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

The other weird American instance I had was that I met somebody who said they would happily pay $60,000 to a tax attorney. Or tax advisor to avoid paying $40,000 in tax. They said this to me in absolute seriousness. Now, that is literally, you resent your tax dollars to such an extent that you would actually happily pay $60,000. Well, you kind of say.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

The other weird American instance I had was that I met somebody who said they would happily pay $60,000 to a tax attorney. Or tax advisor to avoid paying $40,000 in tax. They said this to me in absolute seriousness. Now, that is literally, you resent your tax dollars to such an extent that you would actually happily pay $60,000. Well, you kind of say.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

Of actually almost harming themselves in order simply to spite.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

Of actually almost harming themselves in order simply to spite.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

Of actually almost harming themselves in order simply to spite.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

The... It's a thought experiment, which one of the things I think we're lacking in is that I would argue, yes, that my joke suggestion was that people who pay higher rate tax should be allowed to drive in the bus lanes. Okay. Now, just to be clear about this, I didn't mean that entirely seriously. I didn't mean that it should be enacted.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

The... It's a thought experiment, which one of the things I think we're lacking in is that I would argue, yes, that my joke suggestion was that people who pay higher rate tax should be allowed to drive in the bus lanes. Okay. Now, just to be clear about this, I didn't mean that entirely seriously. I didn't mean that it should be enacted.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

The... It's a thought experiment, which one of the things I think we're lacking in is that I would argue, yes, that my joke suggestion was that people who pay higher rate tax should be allowed to drive in the bus lanes. Okay. Now, just to be clear about this, I didn't mean that entirely seriously. I didn't mean that it should be enacted.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

It was purely a thought experiment based on the observation that rich people are pretty happy paying for things if a small amount... So when you are poor... a large part of your disposable income is spent on what you might reasonably call utility.