Ross Berdorf

Oh, talk about that.

Well, I mean, I'm writing a book and it's really focused about it's really focused on how entrepreneurs is really this inner journey.

And you have to be honest with yourself.

You have to be honest with the business.

I put it this way.

You can't lie to your customers.

In order to do that, you can't lie to yourself or to your colleagues.

You really have to go after what are the challenges with the business and head into those fearlessly.

in order to solve it.

So when you ask these questions, I am not this, you know, we're reading a lot about product-led growth.

There's so- Pick a book.

Pick a book.

I mean, we follow guys like you, blogs.

Why would you read a book when you can follow guys like you?

So the blogs, Google, and we look at interviews and then see if there's some books in there.

That's most of what I do right now is get the best practices

From folks like that, you know, I like the last big book I read was Steve Jobs after he died.

That was a fantastic, you know, autobiography, you know, biography written by him, the one that was called Steve Jobs.

You know, I like to take a lot from guys like you, from colleagues and, you know, put that all together because there's no I'm not a dogmatic person.

business guy.