Ross Bjork

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370 appearances 1 recordings 1 series first heard Jan 2026 last heard 16 Jan

Ross Bjork’s voice in public audio — every appearance, attributed to the second.

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The Bill and Doug Show: Ohio State Football Talk · Ohio State AD Ross Bjork: OSU spending all it can? Should college football have no spending limit? · 16 Jan 2026 podcast

And we do not want to put our athletes, you know, in harm's way.

So I don't know what the numbers are.

You hear things, you know, there's all kinds of websites that have aggregated NIO values of athletes.

And, you know, this roster is worth this.

But if you see things like, and I'll just use names, you know, Brendan Sorsby and Ty Simpson, just take those two guys, right?

Very public processes, very public numbers.

So it gets to the point, Bill, about,

If those things are being thrown out there, again, how do we govern the money?

And so is it 30 million, 40 million?

Those are the things that are being thrown around there.

But if the 20.5 is a cap,

How are you producing $20 million of other third-party deals that didn't have to pass?

That's going to be the question in the test as we move into this sort of this next phase of this NIL era, if you will.

Yeah, yeah.

Yes, we are maximizing every possible scenario, all kinds of different partners from

know our multimedia partner learfield from our partner nike to other partners that we have that all see you know where this is going and they and they want to help and they want to align themselves with our brand of course ohio state you know we're the biggest brand in college sports and the metrics back that up and they want to align with our with our athletes because of the way they represent and the exposure that the athletes can bring to their company or their partnership

And then there's new opportunities, right?

And we're out there in the market, we're talking to companies, we're talking to donors who are Buckeyes, who have a company that can turn into a marketing deal.

So there still could be an upside as we grow the enterprise, as we grow the buckets in each of these parts.

And we're looking at all kinds of creative ways.

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