Rowan Jacobsen

But they're way better.

Like, basically, U.S.

sunscreens are a generation behind everyone else because in the U.S., sunscreens are regulated as over-the-counter drugs.

Bemotrizinol, yeah.

Yeah, this one looks really good.

Yeah, they all bailed on it long ago because it was all we had.

God damn it.

Well, so so it's because so FDA so in the US, sunscreens are regulated as as drugs, counter drugs.

So you have to do all this safety testing if you want to get a new ingredient in everywhere else.

They're just cosmetics.

So you can use kind of whatever you want with more minimal safety testing.

So the companies wanted to use this stuff in the US forever.

But the FDA said, Sure, just, you know, do the testing.

But they didn't want to do it was too expensive to do the testing.

They have to test it on animals.

They didn't want to get the blowback on that.

There are a bunch of reasons that they weren't willing to do it.

Also, I think they're a little scared what they might find.

So anyway, so our sunscreens have...

not been nearly as good as what's used elsewhere, both in terms of performance and maybe safety suspicions.