Roy Choi
๐ค SpeakerAppearances Over Time
Podcast Appearances
Inglewood, Lennox, Hawthorne, East LA, Boyle Heights, Van Nuys.
It's all embedded within it.
So those trucks I think are fine.
The kind of fusion modern trucks that Kogi kind of spawned, those have really, really been hurting lately.
Because a lot of people... I don't think it's entirely because the...
the trend changed or the food changed, I think it was really because of COVID.
You're here because of COVID.
COVID fucked a lot of things up.
COVID fucked it up because those trucks really evolved into feeding office workers.
It became the number one lifeline for the modern food truck.
Nobody went to their offices for four years.
A food business can barely last four days without business.
That just completely obliterated that market.
Then you have like kind of like the dessert, the dessert trucks, ice cream trucks, all those things.
Those kind of, they've been struggling.
Churro trucks, I think, are holding on.
People have moved away weirdly from like shaved ice.
They shave ice and soft serve trucks.
Those used to be really big ice cream trucks and all that stuff.
It kind of, it's not as big anymore, but churros are hanging