Rudy Mawer

You went through it and you're wearing it.

Just if someone's listening, they don't know who you are.

Like doctors too and nurses, hard hours.

Yeah, I always, you know, not quite that, but like I always, a lot of my swag for our business and offices and what I wear is like my favorite quote or keyword that

How's this different to an everyday life coach that does a bit of coaching?

And that's one thing culturally you talked about, like in terms of how you've shifted that in your practice.

You want to start there?

It reminds me of something, you know, I'm the same, yeah.

Yeah, most definitely.

So you had these, you know, periods of your life or a lesson or whatever it was.

Sure.

It's the same in the fitness space.

What made you, you know, want to take that and then create a product line out of it?

When I got a master's degree, but everyone was at a fitness training.

Right.

And there's a big variance there.

And how did you do that?

What's the story?

Same in fitness.

You know, you kind of said something important there that you kind of had this idea about the book, started writing it or talking about it at least.