Rudy Mawer

What's the story?

Same in fitness.

You know, you kind of said something important there that you kind of had this idea about the book, started writing it or talking about it at least.

You're given bad nutrition and fitness advice to get injured or hormonal problems.

It's the same industry that's poorly regulated, I guess is a good way to say it.

And you found a lot of people struggle to connect.

So you think that's a common problem these days, maybe because of the Internet and stuff?

And part of it, you know, so, you know, I'm friends and partners with Damon John, who founded FUBU.

And as you also enforce, you're having a massive impact.

Life's changed a lot, right?

Like why are people struggling to connect and build relationships?

And a lot of the reason he started that was just kind of that passion, you know, and it kind of reminds me of yourself in that, you know, you have that passion and but there's a purpose behind it, which obviously FUBU had as well, right?

in hopefully a positive way.

But if you're not educated and trained, maybe a negative way.

Some trauma.

So how do you see this expanding and the purpose and the mission driven part of the brand?

Well, I mean, it's funny how that's like a misconception that you weren't going to make any money because, I mean, most people going to the vet is more for checkups or non-emergencies, right?

Yeah.

And let's go back to that question.

So a regular life coach is going to sit with someone, you know, I'm going to summarize here, but sit with someone, talk about their goals, dreams, those sort of things.