Russ Cook

But on the, like the,

social side of it you would you'd have people that maybe clawed a bit of funding together themselves but they've just got enough funding to do it they haven't really thought about telling the story outside of that of their own little world so I think I thought about it right we're going to tell the story we're going to try and put together a good story and it was still ragtag as you know I had three boys living in a van but we really we were really focused on

how do we document this and put it out into the world in a way that people are going to want to at least try and half engage with so we did think about it a lot and I think

That was probably unique at the time because not many people would have done the running and then gone, right, what video should we make on this?

Yeah.

Yeah.

I would look at this as a blessing for the position I was in because I was, you know, I'm a work class lad that didn't have the money to do it anyway.

I wouldn't have been able to do it.

So I think that was actually ended up being a really important component is that it's not that like, oh, I was doing it and I could decide whether I was documenting it or not.

It was like, if you want to do it, you must document it to give yourself a chance of funding it.

So I didn't have a choice.

But the fact that I didn't have a choice meant that I did document it.

And then the fact that I documented it meant that we had the money to make it happen.

So, yeah.

Huge.

Accountability is massive.

I always say it's one of my... The first piece of advice I give to people is if they want to do something really hard, I'm like, tell as many people as possible about what you're trying to do because it'll just box you in and just burn the boats.

There is no... If you have in the back of your mind this little get out clause, this little backdoor, I could just... Things are hard now.

I'm in Angola.

I've been running for two months.