Russ Cook

And it's like, oh, next time I failed a little bit less.

Get in, you know.

But yeah, that is just that tenacity, tenacity, ferociousness.

Go, go, go, go, go.

Yeah.

Yeah, I'm sure it would have done to a certain extent.

Was it because you were called The Hardest Geezer?

Maybe it was like branding was probably a certain element of it.

You know, Hardest Geezer is quite like...

big ginger beard, white boy running in Africa.

You know, it's quite funny.

There's so, I mean, there's so many things that go into it.

I do think even from a timing point of view, I think we're particularly sort of entering an era of culture where people are looking for that direction a bit.

I think like the rising of like the things like the Manosphere, people listening to podcasts, more people, like people want, you can feel people want to be guided.

They want that direction.

they want the inspiration.

So I think maybe that it was a good era of like people wanted to be inspired.

So I was that, you know, here's a story that you can be inspired by sort of thing that probably helped.

Um, I think a lot of times on these endurance, big expeditions before you'd have the category of someone funded by big TV doing it.

And it was all, and you know, and they would be super successful missions and people would love watching it.