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Russ Heddleston

๐Ÿ‘ค Speaker
257 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
EP 581: DocSend $11M Raised, 2800+ Company Customers, 10,000+ Seats Because Links > Attachments For Docs with CEO Russ Heddleston

around security and tracking and being able to update things and just insight in what is happening when I send content or documents out to people.

SaaS Interviews with CEOs, Startups, Founders
EP 581: DocSend $11M Raised, 2800+ Company Customers, 10,000+ Seats Because Links > Attachments For Docs with CEO Russ Heddleston

And so the first version of DocSend was just that.

SaaS Interviews with CEOs, Startups, Founders
EP 581: DocSend $11M Raised, 2800+ Company Customers, 10,000+ Seats Because Links > Attachments For Docs with CEO Russ Heddleston

That's just what we wanted.

SaaS Interviews with CEOs, Startups, Founders
EP 581: DocSend $11M Raised, 2800+ Company Customers, 10,000+ Seats Because Links > Attachments For Docs with CEO Russ Heddleston

Very simple, easy to use system, sign up, get going, just hit the ground running.

SaaS Interviews with CEOs, Startups, Founders
EP 581: DocSend $11M Raised, 2800+ Company Customers, 10,000+ Seats Because Links > Attachments For Docs with CEO Russ Heddleston

And we launched that at TechCrunch Disrupt in 2014.

SaaS Interviews with CEOs, Startups, Founders
EP 581: DocSend $11M Raised, 2800+ Company Customers, 10,000+ Seats Because Links > Attachments For Docs with CEO Russ Heddleston

No, we didn't charge any money for the first year.

SaaS Interviews with CEOs, Startups, Founders
EP 581: DocSend $11M Raised, 2800+ Company Customers, 10,000+ Seats Because Links > Attachments For Docs with CEO Russ Heddleston

So it was for sure zero.

SaaS Interviews with CEOs, Startups, Founders
EP 581: DocSend $11M Raised, 2800+ Company Customers, 10,000+ Seats Because Links > Attachments For Docs with CEO Russ Heddleston

Got it.

SaaS Interviews with CEOs, Startups, Founders
EP 581: DocSend $11M Raised, 2800+ Company Customers, 10,000+ Seats Because Links > Attachments For Docs with CEO Russ Heddleston

And we were just focused on growth.

SaaS Interviews with CEOs, Startups, Founders
EP 581: DocSend $11M Raised, 2800+ Company Customers, 10,000+ Seats Because Links > Attachments For Docs with CEO Russ Heddleston

You couldn't pay us money if you wanted to.

SaaS Interviews with CEOs, Startups, Founders
EP 581: DocSend $11M Raised, 2800+ Company Customers, 10,000+ Seats Because Links > Attachments For Docs with CEO Russ Heddleston

We launched the product and we just wanted to see what happens.

SaaS Interviews with CEOs, Startups, Founders
EP 581: DocSend $11M Raised, 2800+ Company Customers, 10,000+ Seats Because Links > Attachments For Docs with CEO Russ Heddleston

Where does it go?

SaaS Interviews with CEOs, Startups, Founders
EP 581: DocSend $11M Raised, 2800+ Company Customers, 10,000+ Seats Because Links > Attachments For Docs with CEO Russ Heddleston

Who looks at it?

SaaS Interviews with CEOs, Startups, Founders
EP 581: DocSend $11M Raised, 2800+ Company Customers, 10,000+ Seats Because Links > Attachments For Docs with CEO Russ Heddleston

Who's using it?

SaaS Interviews with CEOs, Startups, Founders
EP 581: DocSend $11M Raised, 2800+ Company Customers, 10,000+ Seats Because Links > Attachments For Docs with CEO Russ Heddleston

And so we launched it.

SaaS Interviews with CEOs, Startups, Founders
EP 581: DocSend $11M Raised, 2800+ Company Customers, 10,000+ Seats Because Links > Attachments For Docs with CEO Russ Heddleston

We saw a good spike.

SaaS Interviews with CEOs, Startups, Founders
EP 581: DocSend $11M Raised, 2800+ Company Customers, 10,000+ Seats Because Links > Attachments For Docs with CEO Russ Heddleston

We saw a nice growth after that.

SaaS Interviews with CEOs, Startups, Founders
EP 581: DocSend $11M Raised, 2800+ Company Customers, 10,000+ Seats Because Links > Attachments For Docs with CEO Russ Heddleston

And we were really digging into the numbers around who is using it.

SaaS Interviews with CEOs, Startups, Founders
EP 581: DocSend $11M Raised, 2800+ Company Customers, 10,000+ Seats Because Links > Attachments For Docs with CEO Russ Heddleston

And it wasn't Facebook-like growth numbers.

SaaS Interviews with CEOs, Startups, Founders
EP 581: DocSend $11M Raised, 2800+ Company Customers, 10,000+ Seats Because Links > Attachments For Docs with CEO Russ Heddleston

If you look at a consumer company versus a B2B company, it was clear that what DocSend was doing was a very high value.