Russell Brunson

I was like, think about this.

Like, Agora's spending hundreds of millions of dollars a year testing a whole bunch of things.

So how am I supposed to go compete against them, right?

But if I look at them and say, look, maybe they've tested, maybe they already have arrows in their backs, right?

They've tried a whole bunch of things already.

Instead of me trying to figure it out, what if I looked at where are they at today and look like, oh, this is what they're doing today.

Let me model that.

Then I just bypassed all of the effort and the stress and the work and millions of dollars in testing because they've already proven it works in this market.

I'm going to model it.

Okay.

So let me show you what happened when I first time actually did this.

So I launched a supplement company and as most people do, I created supplements and then I launched a website, right?

And I launched it and it made no money.

I was like, ah, websites aren't the thing.

I wish I had a funnel.

And so then I started looking at, okay, well who's got a funnel that's already successful selling supplements?

How does this work?

So I went out there, so the first step in funnel hacking is find someone who's successful that you can funnel hack, that you can model, right?

So I went out there, and this was my product called NeurCell, and it was a supplement helping people with diabetic neuropathy, right?

So I got out there, I started googling diabetic neuropathy, and eventually I found this company right here called Neuropathy Support Formula.