Russell Brunson

So I find the site, I did some research, I found out they were making pretty good money, and so I said, okay.

And I remember looking at the site, first off, I was like, oh, this site's ugly, it's purple, it's got, it's just a big, long letter, there's no pictures or images, and I was just like, ah, there's no way this could be, I feel like I could be more creative than this.

I'm like, no, I don't know, these guys have got some arrows in the back, they're successful in this market, two people with diabetic neuropathy, I'm just gonna, I'm gonna trust that they know what they're doing, I'm gonna model them, okay?

So I made my version of the site, okay?

Now, I wanna, I wanna,

Triple emphasize, I said model, not copy, okay?

When you copy someone that's unethical, it's illegal, it's wrong, it's bad, okay?

Modeling means you're looking at the look, the feel, the layout, the price points, right?

And we're modeling that.

So if you notice this, they had a logo in top left-hand corner, I put a logo.

They had a phone number in the right-hand corner, I put my phone number.

They had a headline on theirs, I put a headline on mine.

They had a picture of their bottle on theirs, I had a picture of a bottle on mine.

But I didn't steal their images, pictures, or copy.

I rewrote it all for me, but I modeled the structure, the layout, the price points, and everything.

So I did that, we launched it, and overnight, my neuropathy product went from making almost no money to being very, very successful.

So it was really, really good.

And then as I was like, well, how do I grow this?

How do I scale it?

And so that moves me to step number two.