Russell Brunson

I had to do what all good entrepreneurs have to become good at doing.

I pulled my credit card out of my wallet,

and I bought their product.

And the reason is I wanna see what else are they doing, right?

If you look at just someone's landing page, I know what's happening on the front end, but what's happening behind the business where all the revenue's being generated?

Now unfortunately for these guys right here, Neuropathy Support Formula, at the time they had no upsells or downs, it was just the product, that's it.

What's funny is I actually funnel hacked them like three months ago, and they must have seen this presentation, because they ripped off mine and now their whole upsell looks like mine.

But anyway, that's a story for another day.

They didn't have anything, so I'm like, ah, there's gotta be someone who knows how to scale a supplement company who's successful.

So I went out there and eventually I found this company right here.

At the time, they were doing about $3 million a month.

And I remember going to this page and it was like, oh, this is different.

There's a headline, there's a video with a button.

And I was like, hey, let me funnel hack this.

Let me see what this looks like.

So I went to the first page, clicked on the order button, took me to page number two.

On this page was this weird order form.

They offered one, three, or four bottles.

I was like, okay, that's kind of interesting.

And then I did what every good entrepreneur has to become good at doing.