Russell Brunson
๐ค SpeakerAppearances Over Time
Podcast Appearances
I pulled my credit card out of my wallet, and I bought the product.
And then from there, it took me to an upsell, where it upsold me six more bottles of the exact same supplement.
And at first, I was like, these guys are crazy.
Do they think I'm a drug addict?
I just bought four bottles.
Upsell me six more, right?
And Russell's marketing mind, I'm like, they're dumb.
I do way different upsell.
And I'm like, wait a minute.
Maybe they've got some arrows in their back.
Maybe they've tested this, right?
Like maybe they know something, I don't know.
So I took my skepticism, I hung it up on the wall.
I'm like, I'm gonna be a student here and we'll go through the rest of the funnel.
I went through the rest of the funnel and these were the five pages, okay?
These five pages for them at the time were doing about $3 million a month.
I said, okay, now I have a business plan, I have a model, I have something that I can create from.
So I'm back to the drawing board, and I literally whiteboard, I said, okay, let me map it out.
So the homepage, I need a video, add to cart button.
Second page, I need order forms, one, three, and four bottles.