Russell Brunson

I pulled my credit card out of my wallet, and I bought the product.

And then from there, it took me to an upsell, where it upsold me six more bottles of the exact same supplement.

And at first, I was like, these guys are crazy.

Do they think I'm a drug addict?

I just bought four bottles.

Upsell me six more, right?

And Russell's marketing mind, I'm like, they're dumb.

I do way different upsell.

And I'm like, wait a minute.

Maybe they've got some arrows in their back.

Maybe they've tested this, right?

Like maybe they know something, I don't know.

So I took my skepticism, I hung it up on the wall.

I'm like, I'm gonna be a student here and we'll go through the rest of the funnel.

I went through the rest of the funnel and these were the five pages, okay?

These five pages for them at the time were doing about $3 million a month.

I said, okay, now I have a business plan, I have a model, I have something that I can create from.

So I'm back to the drawing board, and I literally whiteboard, I said, okay, let me map it out.

So the homepage, I need a video, add to cart button.

Second page, I need order forms, one, three, and four bottles.