Russell Brunson

And then it's like, now someone buys that and like, this is amazing.

But I actually, my blood test to find out what,

What mine actually is, right?

And so then you can upsell a blood test.

And so those are the things I would be looking at, right?

It's like, just what are the things that someone who is eventually going to want to buy the supplements would be interested in, right?

And creating something based on that.

So like, for example, when we did ours initially, it wasn't for the blood test one, but it was for, we had a...

bone broth that we were doing, right?

So I'm trying to sell bone broth to people, but I'm like, how do I get someone to think that bone broth is sexy?

I'm like, well, it's not sexy by itself, but I'm like, if I can get them to understand the value of the protein that the bone broth gives them, then it could be really sexy.

So we did a webinar where I basically taught this whole structure on protein, how it works, how to eat the protein, how you lose weight on, and did that, and also created desire now for protein.

I was like, you can buy all sorts of protein.

That's going to give you gas because it's all whey-based, or you get our collagen protein that's way better, right?

And we push people into that, and it converts like crazy.

So it's just thinking through those things, right?

It's just like, we're always looking for like a dotted line, but it's not that way.

It's just thinking like, here's the end customer.

What are things that they would be excited for?

They'd get them to geek out.