Russell Brunson

right, earlier in the journey.

And so it could be all sorts of things.

It could be you go and you find five cool biohackers and you interview them, you put together a package and it's like, all right, here's the biohacking super conference or summit or whatever, right?

And you pull people together.

So it could be that.

It could be, you know, if you look at the way that Cardone blew up TEDxHealth, he just got, he created a MIFCI for the blood test, right?

Him and Brekka put it together.

It was like, it was a blood test for the,

the gene test that Brecca does, right?

So it's like, it was, it was an expensive Mifki, but it was like, I think 500 bucks, 600 bucks for this Mifki for the, and that was the test, right?

And so they would just sell this test like crazy.

Look at Brecca was on, he was on Joe Rogan.

He was on everywhere selling this test or blood.

I think it was a blood test for 600 bucks.

Um,

but that gave them the data.

And then from there, they would do something like you can like the, uh, the blood test could be the MIFG.

And I don't know what Doug and those guys charged for that, the initial, but that could be, that's what it could be.

Right.

Or it could be, um, uh, you can create an info product that's going through, uh, like based on blood test results, like, Hey, if your blood tests, this and this means you need more iron, you know, whatever you create an offer like that.