Russell Brunson

Custom suit people, what do custom suit people, like what are other things we know about them, right?

Well, people who wear custom suits, they wear custom shirts, they wear custom ties, they wear, you know, they do different things.

And he's like, oh, people that buy custom suits, traditionally,

They're getting French cuff shirts, right?

And they've got what?

They've got cufflinks.

Oh, anybody who's going to buy a cufflink is likely the same person who's going to eventually buy a custom suit.

And so Perry Whitney found these cufflinks.

He called them cuff, cuff.

I can't remember.

I have a picture of the funnel back in the day.

It was really cool.

But basically it was like free plus shipping cufflinks.

And there was really cool sick cufflinks.

And so you buy that free plus shipping.

And then from there, he knew like, okay, people who just bought this free plus shipping cufflinks, they're likely.

And then from there, he would send them and upsell them into buying the suits.

Okay, now he didn't have continuity, all these things built into it.

But that's the mindset we're thinking about.

It's like, what's something that my dream client who's going to be buying custom supplements is also going to buy?