Russell Brunson

So first off, Optimal Health and Doug's who I use, so you're selling an insanely good product.

That's a...

We do our blood draws every 90 days, my wife and I. Of all the biohacks I've done, it's probably the best biohack.

And I've done mostly everything.

So that's a great product to sell, which is great.

So it's a good question.

I did a promo with Doug as well, where it's like, we were selling the back-end blood and certification, all that kind of stuff as well.

We were selling the high-ticket version of it.

And so we did a webinar, we did a chat, we did a bunch of different things in front of it.

The biggest thing is just understanding.

It's like, hey, when all is said and done,

The end thing you're selling is custom blood work, custom supplements, things like that, right?

So when I'm creating a MIFC, I'm thinking like, okay, what's something that my dream client would go crazy for, right?

Something that's useful but incomplete that will get that person to raise their hands, I know who they are, that then I can then push them into something later, right?

And so a good example of this, Perry Belcher, back in the day, he had a suit company.

I don't know if he bought it or invested in it, but they did custom suits, right?

And so he was thinking, he's like,

custom, I can't do a Mifki, I can't do a free play ship.

There's nothing I can do for like a suit company, but how do I get people who are likely to buy custom suits?

He's like, hey, well, let me think about this.