Russell Brunson

First off, I'm sorry.

I...

It's like this weird, annoying loophole that like there's a dozen industries that have to do it.

We've got people successfully on ClickFunnels doing that.

And so it comes down to like, you've got to figure out how to create something on the front end that doesn't have the regulations, but your dream client would want, right?

A lot of times that's a book, right?

It's like...

I see people who, like, they have funds for accredited investors, right?

And so it's like, how do you get those people, you know?

And so, like, there's all sorts of rules you have to do.

And so what they do is they create a book or an offer, something on the front end that's teaching, like, the strategy behind the thing, but it's not selling the services, right?

Because that has to happen separately through regulations and stuff like that.

So I use, like—

If it was me doing it, I'd be using funnels and stuff to get the potential dream clients to come into my world, to position myself as an authority, but then all of the regulative, I don't know, selling stuff would be happening separately, externally from the online funnel.

Does that make sense?

Because there's usually got to be that arm's distance length because there are so many rules and so many things in so many different businesses, right?

Um, in, in insurance stuff, there's issues in, in, uh, in capital raising a hundred percent, right?

Uh, credited versus unaccredited versus like there's all sorts of different things.

And so it's coming down to like, what can you create on the front end?

That's going to get someone who potentially wanted that in the future to raise their hand.