Russell Brunson

You can bring them in.

Right.

And a book is a great way.

I've seen a lot of people do this with, with book offers where you can sell a book on information about how like investment strategies of the rich.

Right.

Uh, I watched, uh, Tony Robbins did this.

Tony Robbins, he is so smart.

Um, so he did a thing where he interviewed, uh,

you know, the top 50 greatest investors in the history of all time.

And he made the book, Money Master the Game.

And they launched this book and he was on Today Show, CNN, everywhere, like pitching this book.

And he sold, you know, we ran part of the funnel for it for a while.

But like, I mean, he sold, I don't know, millions of copies of this book, right?

And Tony's not, he can't say any of these things.

He can't do anything.

But he had a partner on the back end who, when someone read the book, they're like, oh, I need somebody with fiduciary, blah, blah, whatever Tony talked about in this big old fat book.

And he just told people this is where they should go.

And I think that like year one, he put like $8 billion in assets on the back end of the book.

Right.

And so like very heavily regulated, but he didn't do just interviewing people about the topic.