Russell Brunson

And the guy ever read the book, they're excited.

And it's like, Oh, like what?

He created, he created a concern.

I created a concern and a desire.

And also now he's like, well, I don't know who to invest with then.

Oh, what do I do?

And so I was like, Oh, just talk to these guys over here.

And then he,

They could put him over there, right?

But Tony didn't have to have the regulations and the rules and all kinds of stuff because he wasn't asking people for money up front.

He wasn't doing those kinds of things.

He was just sharing information, sharing the greatest traders in the world and brought his people in, right?

And that all happened here and then separate transaction over here.

But he had all the leads and he created, like marketing, all marketing really is is like hooking somebody to get their attention,

And then you're planting a seed of desire and you're watering that seed to make that desire grow, right?

I mean, think about this.

When I started a decade ago teaching funnels, nobody had desire for funnels.

Nobody cared about funnels.

So what was my job?

My job was plant seeds of desire and then water that.