Russell Brunson

Well, since like, oh, I need a funnel.

I need a book for, I have to have a funnel, right?

And then, and by me planting seeds for a decade, that's how my business has grown this huge thing.

So I'm planting seeds of desire.

So think about that as like, you're bringing somebody in,

similar concept, but something that's not regulated, planting seeds of desire, and you're going to water them through podcasts, through YouTube videos, through trainings, through the education, through the books, all this kind of thing, right?

It blossoms into something.

Now they have this pain because you've created this desire.

It's gotten bigger and bigger and bigger.

And they're like, oh, over here, I run an investment firm, or I run a thing over here, or whatever that might be.

And then you can push them to something externally through the regulations.

But it's just separating those two things and understanding what can you say and not say over here that's separate, right?

or even creating a whole separate business that does, like Tony's business that sells the books, Robin's Research, is completely different from the investment fund that Tony's an investor in over here that then takes all the money.

And does that make sense?

So hopefully that kind of helps a little bit.

But yeah, in terms of regulation stuff, obviously there's a lot of rules you gotta follow.

But for the most part, it's understanding these are two separate businesses.

One's for lead gen and bringing people in and like educating, creating desire.

And then separately is where you push somebody over there.

Hope that helps.