Russell Brunson

This is your warm traffic, and just start hitting there fast, okay?

Typically, people say start high ticket because high ticket,

it's going to be harder for you to run profitable ads to a $47 a month continuity, right?

It's just the math is harder to make work, okay?

But in the short term, it's like, I always tell, this is one of the conversations I have literally every three months with the inner circle when they come here to Boise, and I've been doing it for a decade or more now, is that everyone's like, okay,

I want to scale this business.

And so I have this idea.

And so what's happening is there's a big pile of cash right here and they're like, they see it, but they're like, okay, but I want to, I want to scale it.

So they step over the big pile of cash and they walk over here and they're trying to figure out these other things.

Okay.

I'm so sorry, Brandon.

Brandon's got to like follow me on this stage as I'm running around.

Okay.

So what I do first, I come down here.

I'm like, okay, there's a big pile of cash right here.

I'm going to grab that pile of cash first.

and then I'll go get the other cash.

But we always step over this pile of cash to go get the other cash, right?

Why would you do that?

If you look at every single funnel we've ever launched, including this one right now, depending on when you're watching this, right?