Russell Brunson

Most of you guys watch this live, this eventually will be an evergreen thing, right?

But the live version, guess what I did?

I just emailed my own existing audience.

I'm just grabbing the pile of cash.

I didn't buy any ads.

None.

Like we just bought, like just grab the pile of cash now and then we'll go and we'll figure out how to scale it.

So for you, it's like, yes, a $297 offer is going to be the thing you're going to want to be able to scale in the future because you need that profit margin for you to be able to grow and scale.

But if you've got an existing audience right now and they love you and they know you, like make the $47 thing, upsell $500 thing and email, post on social.

tweets, spam, like everything you got to your warm audience and get them to come in here and grab that pile of cash right now and pull all that cash off the table.

And now you got some reserves like, hey, I was able to pull off a thousand, 10,000, I don't know how big your audience is, $50,000 of money, right?

You pull that cash off and now just plug in your level three continuity, your 2997, and now you can take the money

Again, you're betting house money.

Your market is going to finance now you coming back and doing an offer that sells your $2.97 that you've got to go buy ads for.

Does that make sense?

We did the One Comic Club Challenge.

Everyone's like, why aren't you buying ads on this?

I'm like, I play the game where I have the lowest amount of risk possible.

So the first thing I do, we launch One Comic Club Challenge, email our existing list,

Okay, we do the challenge.