Russell Brunson

We got 1,200 people on Mifki.

We made, again, we had a $5,500 offer, 600 sales for that.

So I grabbed the pile of cash, right?

So what happens?

If you look at the math on what 600 times 5,500, it's like $3 million, right?

So we got $3 million in cash, okay?

Now I'm playing with house money, right?

Okay, I'm not investing money to buy ads.

I've got $3 million in cash to be collected.

Now I go out and say, okay, let's start spending money here.

Does that make sense?

So my warm audience funds the growth for everything else.

Okay, too many of you guys are risking and trying and hoping and praying for stuff.

It's like, if you have an audience right now, get them to finance it all.

So again, I would launch $47 a month thing immediately with a $500 upsell for yearly.

That gives us two things.

And then spend the next month, two months, three months, however long it works profitably.

Keep promoting, keep pitching it, keep getting stuff.

Just pull that money, pull that money, pull that money off.

And then you got a pile of money.